Job Description: Email Marketing Specialist (USA)
Position: Email Marketing Specialist
Location: Remote (USA-based)
Experience Required: 1to5 years
Industry: SEO, Web Development, and Digital Marketing Services
About The Role
We are seeking a results-driven Email Marketing Specialist to join our growing digital marketing team. The ideal candidate will have hands-on experience in planning, executing, and optimizing email campaigns that drive engagement, generate leads, and support overall business growth in the SEO and web development space.
Key Responsibilities
- Develop and execute targeted email marketing campaigns to promote SEO, web development, and digital marketing services.
- Create compelling copy, subject lines, and CTAs tailored to different audience segments.
- Manage email lists, segmentation, and automation workflows using industry-standard tools (e.g., Mailchimp, HubSpot, ActiveCampaign).
- Collaborate with the SEO and web development teams to align email campaigns with broader marketing strategies.
- Monitor campaign performance, analyze metrics (open rates, CTR, conversions), and provide actionable insights.
- Ensure compliance with email marketing best practices and regulations (CAN-SPAM, GDPR).
- Conduct A/B testing to optimize campaign effectiveness.
Qualifications
- 1to5 years of proven experience in email marketing, preferably within digital marketing or technology services.
- Strong understanding of SEO, web development, and digital marketing concepts.
- Proficiency in email marketing platforms and CRM tools.
- Excellent written communication and copywriting skills.
- Analytical mindset with the ability to interpret campaign data and optimize strategies.
- Knowledge of HTML/CSS for email templates is a plus.
What We Offer
- Competitive compensation package.
- Flexible remote work environment.
- Opportunity to work with a dynamic team in the fast-growing digital marketing industry.
- Professional growth and skill development opportunities.
This job is provided by Shine.com
