EDM Specialist

AI-Driven Growth Marketing Specialist

Rapyder Cloud Solutions | Bangalore | 2–5 years

Role Overview

Own and scale growth across email, digital, events, and new initiatives using AI. This role goes beyond campaigns—it's about building intelligent systems that drive pipeline and revenue.

What You'll Do

· Design AI-powered EDM and lifecycle journeys (drip, nurture, re-engagement)

· Leverage Zoho Campaigns + CRM for automation and personalization

· Run A/B and multi-variant testing for continuous optimization

· Segment audiences using behavioral, firmographic, and engagement data

Growth Expansion (Events, Digital, New Initiatives)

· Plan and execute event-led growth (webinars, roundtables, field events)

· Create integrated journeys: pre-event → during → post-event nurturing

· Drive digital campaigns across paid, organic, and inbound channels

· Experiment with new growth levers (AI tools, outbound automation, GTM experiments)

· Collaborate with SDR/ABM teams for pipeline acceleration

Performance & Metrics

· Own metrics: Open Rate, CTR, Conversion, Pipeline Contribution

· Use AI tools for insights, forecasting, and optimization

· Translate data into clear, actionable growth strategies

What You Bring

· 2–5 years in B2B marketing (EDM / Digital / Growth)

· Hands-on with Zoho Campaigns; Mailchimp/HubSpot is a plus

· Strong understanding of automation, segmentation, and testing

· Exposure to AI tools for marketing workflows and content

Success Metrics (First 90 Days)

· Launch of AI-driven journeys and campaigns

· Improvement in engagement and conversion metrics

· Contribution to qualified pipeline and revenue

Work at the intersection of Cloud and Generative AI and build growth engines that scale.