Ecommerce Specialist

Company Description

Trendlyra is dedicated to redefining fashion as a form of bold self-expression, combining affordability, quality, and individuality in its designs. Inspired by US street fashion and pop culture, we curate collections that cater to the style needs and values of modern consumers. With a commitment to inclusivity and accessibility, Trendlyra strives to make fashion approachable for everyone without compromising on passion and originality. Our fast shipping, hassle-free returns, and customer-first approach reflect our mission to empower individuals to wear their stories confidently and be a part of the Trendlyra community.

Role Description

Join our dynamic e-commerce startup as anAssociate Founderand play a pivotal role in shaping the future of our USA-targeted fashion brand. This is a part-time remote job, where you'll work hand-in-hand with the founder to craft and execute winning business strategies. Our company operates a thriving WooCommerce-based e-commerce site, focusing exclusively on the massive US marketthink trendy apparel like maxi dresses, sweaters, and seasonal fashion hits that dominate Black Friday and Christmas shopping trends.

As Associate Founder, you'll dive deep into daily operations, driving growth and innovation every step of the way. Your key responsibilities will include:

• Spotting and Capitalizing on market trends: Analyze US fashion demands, competitor moves, and seasonal opportunities to keep our e-commerce site ahead of the curve.
• Managing key partnerships: Build and nurture relationships with suppliers, influencers, and platforms to fuel our expansion in the competitive US market.
• Ensuring operations efficiency: Oversee inventory, order fulfillment, website updates, and smooth WooCommerce operations to deliver seamless customer experiences.
• Facilitating Team Collaboration: Lead cross-functional efforts, foster a high-performance culture, and align everyone toward shared business goals.
• Decision Market and Problem solving: Tackle challenges head-on, from optimizing ad spends in Google Merchant Center to resolving logistics hurdles.
• Exploring Innovation and Opportunities: Brainstorm fresh ideas like SEO-driven content campaigns or social media viral strategies to skyrocket brand visibility.

Working Hours and Compensation: This role offers flexible yet committed hours from9 PM to 12 AM daily(evenings to align with US market peaks), with a competitive starting salary of3,000 INR per month. We value performance above alldemonstrate exceptional results, and you'll have a clear path to rise within the company. Top performers can even ascend toCEOin the future, owning a stake in our success as we scale this e-commerce powerhouse.

Essential Skills You'll Need:

• Strong knowledge ofSEO(using tools like Yoast, SEOpress, or Ahrefs) to boost our site's rankings for US searches.
• Expertise insocial media channel handling(LinkedIn, Instagram, Twitter) for promotion and community building.
• Proficiency incontent creationandblog writing, crafting engaging posts on US fashion trends.
• In-depthknowledge of the US market, including shopping behaviors, festivals, and e-commerce best practices.
• Skills ingraphic designing(using tools like Inkscape or Canva) for stunning visuals and product images.
• Bonus: Experience with e-commerce platforms (WooCommerce, WordPress, Elementor), Google Analytics, and digital ads.

If you're passionate about e-commerce, have an entrepreneurial spirit, and thrive in a fast-paced environment targeting the lucrative USA audience, this is your chance to build something big. We're not just hiringwe're partnering with visionaries who can turn ideas into revenue.

Apply now and let's build the next big thing in US fashion e-commerce together!

Qualifications

• Strategic thinking, business planning, and leadership skills
• Proficiency in market research, trend analysis, and data-driven decision-making
• Excellent communication, collaboration, and interpersonal skills
• Project management and organization skills with attention to detail
• Entrepreneurial mindset with a passion for fashion and innovation
• Ability to work independently and take initiative while successfully managing a team
• Experience in the fashion or retail industry is a plus
• Bachelor's or Master's degree in Business, Marketing, Fashion Management, or related fields