Ecommerce Specialist

About the Company

Sush Essentials Pvt. Ltd. (SEREKO) is incorporated start-up company from Noida, seeking to get into the Holistic Wellness space. The Company's purpose is to build a complete wellness portfolio eventually. SEREKO is India's 1st Psychodermatology brand that with its unique bend that aims to reverse the effects of Mental stress on the Skin. The company intends to market and sell its D2C brand portfolio, spanning Topical Skincare products with complementing Nutraceuticals (supplements) to treat the skincare concerns in stream along with providing surface solutions.

Job Location: Noida Sector 142, Nearest Metro – 142 (Aqualine)

Job Overview:

We are seeking a results-driven E-commerce Specialist to lead the planning, execution, and optimization of our online sales channels. The ideal candidate will manage all aspects of the e-commerce ecosystem including website management, online marketing, merchandising, operations, and customer engagement to drive revenue, profitability, and exceptional user experience.

Key Responsibilities:

1. E-commerce Strategy & Planning

• Develop and execute short-term and long-term strategies to grow online revenue.
• Analyze customer behavior, market trends, and competitive insights to inform planning.
• Define KPIs and performance goals across sales channels.

2. Website & Platform Management

• Oversee website operations (Shopify, Magento, WooCommerce, etc.) including updates, performance, and user experience.
• Ensure mobile responsiveness, SEO optimization, and technical health.
• Manage integrations with payment gateways, CRMs, and analytics tools.

3. Cataloguing & Product Information Management

• Lead cataloguing efforts including product uploads, classification, taxonomy, and metadata.
• Ensure high-quality, accurate, and SEO-optimized product titles, descriptions, images, and attributes.
• Maintain consistency across website, marketplaces, and third-party platforms.
• Coordinate with content, merchandising, and inventory teams for new product launches and updates.

4. Marketplace Management

• Manage listings, pricing, and promotions on platforms like Amazon, Flipkart, Myntra, Nykaa, etc.
• Ensure accurate catalog sync, inventory updates, and timely listing audits.
• Monitor seller performance metrics, return rates, and customer reviews.

5. Digital Marketing & Customer Acquisition

• Plan and execute paid campaigns (Google Ads, Meta, Display, Remarketing).
• Optimize conversion rate, AOV, CAC, and ROAS using performance analytics.
• Collaborate with content and design teams to create effective marketing assets.

6. Logistics, Fulfillment & Operations

• Coordinate with logistics partners and warehouse teams for order fulfillment.
• Monitor inventory levels, shipping SLAs, return management, and order accuracy.
• Improve operational efficiency and reduce fulfillment-related costs.

7. Customer Experience & Retention

• Enhance end-to-end customer journey from discovery to post-purchase.
• Manage email/SMS campaigns, loyalty programs, and personalization strategies.
• Monitor customer service performance and feedback (CSAT, NPS, resolution time).

8. Analytics & Reporting

• Use tools like Google Analytics, GA4, and BI dashboards to track KPIs: traffic, conversions, bounce rate, cart abandonment, etc.
• Prepare weekly/monthly reports to support business decisions and optimizations.

9. Cross-functional & Vendor Coordination

• Work closely with marketing, inventory, and operations teams.
• Manage agencies and external partners for SEO, development, or advertising services.

Requirements:

Education & Experience:

• Bachelor's degree in Marketing, Business, E-commerce, or related field.
• 5–7 years of experience in managing e-commerce platforms and campaigns.

Skills:

• Strong knowledge of e-commerce platforms, CMS, and digital marketing tools.
• Proficient in Google Ads, Meta Ads, email marketing, SEO/SEM, and analytics.
• Data-driven, with strong organizational and project management skills.