Ecommerce Marketplace Ads Specialist

Job description:

Job description: E-commerce Ads Specialist

Location: Delhi / Vikas Puri

Department: E-commerce

Employment Type: Full-Time

Experience: 3–5 Years

About the Role

We are looking for an experienced E-commerce Ads Specialist to manage, optimize, and scale paid advertising campaigns across leading marketplaces and quick-commerce platforms.

The role will focus primarily on marketplace advertising, campaign performance, optimization, budget management, and ROI improvement. The position does not involve catalogue management as a primary responsibility.

Key Responsibilities:

• Plan, create, manage, and optimize paid advertising campaigns across platforms such as Amazon, Flipkart, Myntra, Blinkit, Zepto, and Swiggy Instamart.
• Manage various advertising formats, including sponsored products, sponsored brands, display ads, banner campaigns, and platform-specific advertising solutions.
• Monitor key performance metrics such as ROAS, ACOS, TACOS, CTR, CPC, CVR, impressions, clicks, and attributed sales.
• Optimize campaign bids, budgets, keywords, targeting, placements, and campaign structures to improve efficiency and profitability.
• Conduct keyword, competitor, and market research to identify opportunities for improving campaign performance.
• Analyze campaign and product-level performance and identify areas requiring corrective action.
• Plan and allocate advertising budgets in line with sales targets, business objectives, and profitability.
• Identify underperforming campaigns and products and implement appropriate optimization strategies.
• Coordinate with Category, Sales, and Creative teams to plan campaign requirements, promotional activities, and marketing assets.
• Track marketplace events, promotional periods, seasonal opportunities, and sales campaigns and align advertising strategies accordingly.
• Prepare regular performance reports with clear insights, trends, and recommendations.
• Maintain accurate campaign data and ensure timely reporting of advertising performance.

Requirements

• 3–5 years of relevant experience in E-commerce Advertising, Marketplace Advertising, or Performance Marketing.
• Hands-on experience managing advertising campaigns on Amazon Ads and Flipkart Ads.
• Experience with Myntra Ads and quick-commerce advertising platforms such as Blinkit, Zepto, and Swiggy Instamart will be an advantage.
• Strong understanding of ROAS, ACOS, TACOS, CPC, CTR, CVR, conversion rate, bidding, and budget optimization.
• Practical experience in campaign creation, keyword targeting, bid management, budget allocation, and performance optimization.
• Strong analytical skills with good working knowledge of Microsoft Excel or Google Sheets.
• Ability to analyze large sets of campaign and sales data and convert insights into actionable decisions.
• Ability to manage advertising campaigns across multiple brands, products, and platforms.
• Good understanding of marketplace customer behavior, advertising funnels, and performance marketing principles.
• Strong communication and coordination skills.