Ecommerce Manager

Pegasus is one of India's most established children's publishing and play brands, with a fast-growing digital and D2C presence. Our ecosystem spans books, puzzles, games, and learning experiences, built around a clear belief: childhood should be screen-free, thoughtful, and meaningful.

We sell across Amazon India, Amazon US, FirstCry, and our own D2C platform (pegasusforkids.com), supported by in-house performance marketing and cataloguing teams. We are now looking for a strong leader to own and scale this vertical.

We are hiring a Head E-Commerce & Marketplaces to own revenue, growth, and execution across all online channels.

This is a business leadership role, not an execution-only position.

You will:

• Own channel performance
• Lead internal teams
• Drive structured growth
• Bring predictability, discipline, and scale to our online business

Operations and warehousing are managed by a separate team, but you are expected to understand operations deeply enough to forecast, plan, and scale responsibly.

Key Responsibilities

1. Channel Ownership & Growth

• Full P&L ownership of:
• Amazon India
• Amazon US
• FirstCry
• Pegasusforkids.com (D2C Shopify)
• Drive topline growth while maintaining contribution margins
• Build clear growth roadmaps per channel (not one-size-fits-all)

2. Marketplace Strategy & Execution

• Amazon expertise is non-negotiable:
• Ads strategy alignment with performance team
• Deal planning, Prime events, seasonal pushes
• Keyword, category, and portfolio optimisation
• Scale Amazon US with a long-term view (catalogue, reviews, compliance, logistics awareness)
• Manage FirstCry as a strategic institutional channel, not just a dumping ground

3. D2C Leadership (pegasusforkids.com)

Own conversion, AOV, repeat rate, and retention

Work closely with:

• Performance marketing team
• Catalogue/content team
• CRM & lifecycle marketing (email, WhatsApp, loyalty)

Turn D2C into a brand-building and data-owning engine, not just another sales channel

4. Team Leadership

Lead and manage:

• Performance marketing team (strategy alignment, not execution overlap)
• Catalogue & listing team

Set KPIs, dashboards, weekly rhythms, and accountability

Build a culture of ownership and clarity, not firefighting

5. Business & Data Orientation

Forecast demand and growth in sync with operations and finance

Track:

• Channel-wise profitability
• CAC, ROAS, contribution margins
• Inventory velocity and sell-through logic

Identify early signals before problems show up in revenue

What We're Looking For

Must-Have Experience

812+ years in e-commerce / marketplaces

Proven experience owning Amazon India at scale

Exposure to Amazon US or international marketplaces

Hands-on experience managing D2C (Shopify preferred)

Prior experience leading teams (not individual contributor mindset)

Skill & Mindset

Commercially sharp, numbers-driven

Understands how ads, catalogue, pricing, and ops connect

Structured thinker, not reactive

Comfortable working with founders and senior leadership

Long-term builder, not just campaign-to-campaign executor