We seek an Ecommerce Lead for a Retail brand in Jaipur.
Job Responsibilities
1. E-Commerce Strategy & Growth
- Develop and execute the company's e-commerce roadmap to achieve revenue and profitability targets.
- Identify new online sales opportunities and partnerships (marketplaces, aggregators, affiliate networks).
- Ensure alignment of online strategies with overall brand and retail objectives.
2. Website & Platform Management
- Oversee website design, functionality, and user experience (UI/UX).
- Manage product uploads, pricing, categorization, and visual merchandising.
- Ensure smooth integration with ERP, CRM, and inventory systems.
3. Digital Marketing & Customer Acquisition
- Plan and implement digital marketing campaigns (SEO, SEM, social media, influencer marketing, retargeting).
- Manage paid media budgets to maximize ROI.
- Drive customer acquisition, engagement, and retention through personalized campaigns and loyalty programs.
4. Operations & Customer Experience
- Oversee order management, payment gateways, and fulfilment processes.
- Coordinate with logistics partners for timely and secure delivery of jewellery.
- Ensure robust systems for returns, refunds, and after-sales service.
- Maintain high standards of customer experience and data security.
5. Data Analysis & Reporting
- Track KPIs such as traffic, conversion, AOV (Average Order Value), CAC (Customer Acquisition Cost), and retention rates.
- Generate insights from analytics to optimize website performance and campaigns.
- Present regular performance reports to senior management.
6. Team Leadership & Collaboration
- Lead and mentor e-commerce, digital marketing, and operations teams.
- Collaborate with design, merchandising, IT, and retail teams for seamless execution.
- Ensure team alignment with brand identity and customer expectations.
Job Qualifications
- Strong knowledge of e-commerce platforms (Shopify, Magento, WooCommerce, custom ERP).
- Expertise in digital marketing, SEO/SEM, social media, and performance marketing.
- Analytical skills with ability to interpret data and drive decisions.
- Strong leadership and project management abilities.
- Knowledge of jewellery product lines, certifications, and luxury retail preferred.
- Excellent communication and problem-solving skills.
- Graduate/Postgraduate in Business Administration, Marketing, E-Commerce, or related field.
- 8+ years of experience in e-commerce/online sales, with at least 3+ years in a leadership role.
- Experience in luxury retail, jewellery, or fashion industry is highly desirable.
- Proven track record of scaling online business.
