Accountability & Responsibilities of Role:
E-Commerce Management:
- Oversee the day-to-day operations of the eCommerce platforms (Website and Mobile App), ensuring smooth functionality and an excellent user experience across all digital touchpoints.
- Monitor website and app performance, including page load times, uptime, and user engagement metrics, implementing improvements as needed.
Webmaster and App Management Duties:
- Manage content updates on the website and app, including product listings, images, descriptions, and pricing, ensuring all information is accurate and up to date.
- Collaborate with web developers, app developers, and designers to implement enhancements, troubleshoot issues, and ensure compliance with best practices across both platforms.
Digital Marketing Support:
- Assist in developing and executing digital marketing strategies, including SEO, email marketing, social media, and online advertising, to drive traffic and sales to the website and app.
- Analyse marketing campaign performance across platforms and provide insights to optimize future strategies.
Analytics and Reporting:
- Utilize web and app analytics tools (e.g., Google Analytics, app analytics platforms) to monitor traffic, user behaviour, and conversion rates.
- Prepare regular reports on website and app performance metrics, offering actionable recommendations for improvement.
Customer Experience Enhancement:
- Collaborate with customer service teams to address customer inquiries, feedback, and concerns related to the online shopping experience on both the website and app.
- Implement strategies to enhance customer satisfaction, retention, and loyalty through personalized experiences and promotions on both platforms.
Inventory Management:
- Coordinate with inventory and logistics teams to ensure accurate product availability and timely fulfilment of orders across both the website and app.
- Monitor stock levels and assist in inventory forecasting to support eCommerce operations.
Position Requirements:
Educational Background:
- Bachelor's degree in Business Administration, Marketing, E-Commerce, Information Technology, or a related field.
Work Experience:
- 24 years of hands-on experience in eCommerce operations, preferably in a retail or consumer-focused environment.
- Proficiency in CMS platforms (e.g., Shopify, Magento, WordPress), basic HTML/CSS understanding is a plus.
- Experience working with analytics tools (e.g., Google Analytics, Firebase).
- Familiarity with digital marketing practices, SEO, and content management.
