Programming Ownership: Take primary ownership of weekly FPCs for all FTA movie channels, managing independently to ensure seamless execution and adherence to evolving guidelines and processes.
Sales Collaboration: Act as a key programming sales interface, maintaining regular engagement with the Sales team to identify and support monetization opportunities around FTA slots and special programming properties.
Consumer Insights: Develop in-depth consumer understanding based on macro trends, industry reports, competitor performance, viewership data, and primary research to inform channel philosophy and content selection.
Strategic Planning: Develop plans to leverage key opportunities and combat threats to maximize viewership, using data from multiple sources to generate actionable insights.
Programming Strategy: Strengthen FTA programming strategy by leveraging the movie library effectively, aligning content ratings and title selection with target audiences to enhance viewer relevance and channel performance.
Business Tracking: Identify key growth levers, develop strategic solutions, and track business health metrics to maximize viewership.
Cross-functional Collaboration: Work closely with Marketing, Creative Communications, PRS, Ad Sales, and Brand Solutions teams to deliver AOP-aligned outcomes.
