Programming & Content Strategy
- Take primary ownership of weekly FPCs for all FTA movie channels, ensuring smooth execution and adherence to evolving guidelines.
- Optimize movie library utilization by aligning title selection and content ratings with target audience preferences.
- Identify growth levers, strategic solutions, and track business health metrics to maximize viewership.
Consumer & Market Insights
- Develop deep consumer understanding using macro trends, competitor analysis, industry reports, viewership data, and primary research.
- Generate actionable insights to guide content strategy and channel philosophy.
Cross-Functional Collaboration
- Serve as a key interface with the Sales team to identify monetization opportunities around FTA slots and special programming.
- Work with Marketing, Creative Communications, PRS, Ad Sales, and Brand Solutions teams to ensure outcomes aligned with Annual Operating Plan (AOP).
