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Michael Page

Director, Lifecycle Marketing - Telco Consumer

Michael Page
Singapore
12-14 Years
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  • Posted 6 days ago
  • Be among the first 10 applicants
Early Applicant

Job Description

  • Lead lifecycle strategy for a large consumer customer base
  • Drive retention, ARPU growth, and AI-powered marketing

About Our Client

Our client is a leading telecommunications provider in Asia with a strong presence across consumer and enterprise segments. With millions of subscribers and a mature digital ecosystem, the organisation is recognised for its innovation in connectivity, digital services, and customer experience, continuously investing in advanced analytics and AI to drive business transformation.

Job Description

  • Lead lifecycle marketing strategy across acquisition, retention, and upsell initiatives
  • Drive customer base management including churn reduction and ARPU growth
  • Champion AI-driven marketing capabilities such as personalisation and automation
  • Partner closely with analytics, sales, and product teams to deliver targeted campaigns
  • Oversee campaign planning, segmentation, execution, and performance tracking
  • Analyse customer data and campaign effectiveness to optimise outcomes
  • Build and lead a high-performing team, ensuring capability development and delivery excellence

The Successful Applicant

  • 12+ years of experience in lifecycle, CRM, or customer marketing roles
  • Strong track record managing large customer bases in complex organisations
  • Experience in data-driven marketing, customer analytics, and segmentation
  • Prior exposure to telecommunications or subscription-based industries preferred
  • Proven team leadership experience, managing multiple direct reports
  • Strong stakeholder management and ability to influence cross-functional teams
  • Resilient, adaptable, and comfortable operating in a dynamic environment

What's on Offer

This role offers the opportunity to lead a critical function within a well-established market leader, with strong visibility to senior leadership and direct impact on business performance. You will work in a collaborative, data-driven environment with access to advanced marketing and analytics capabilities, while building and shaping a high-performing team. The organisation provides competitive compensation, clear career progression, and exposure to large-scale transformation initiatives within a fast-moving industry.

Contact

Quote job ref: JN-072026-7054730

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Telecommunications
Employment Type:
Full time

About Company

Michael Page

Job ID: 150863481

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Last Updated: 07-07-2026 07:11:46 AM
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