We Are Hiring | Digital Media Planner | Mumbai
Experience Required:
2–4 years of experience in digital media planning, preferably from a media/advertising agency background.
Role Overview:
The role involves end-to-end digital campaign planning, execution, and performance tracking. The individual will work closely with clients, internal teams, and platform partners to deliver effective, data-driven digital media solutions aligned with business objectives.
Key Responsibilities:
- Decode client briefs and develop detailed approach notes for upcoming digital campaigns.
- Plan and execute digital campaigns in line with client objectives, budgets, and timelines.
- Coordinate with vendors and platform partners to ensure readiness before campaign launch.
- Monitor ongoing campaigns and share regular performance reports with actionable insights.
- Drive campaign optimisation through continuous tracking and course correction.
- Maintain and update campaign data on dashboards accurately and regularly.
- Conduct post-campaign analysis and present key learnings to clients and internal teams.
- Share platform knowledge, trends, and past learnings to improve future campaign outcomes.
- Track campaign spends and ensure delivery within allocated budgets.
- Research new platforms and features to enhance digital strategy effectiveness.
- Support new business pitches through data inputs and presentation development.
Key Skills & Expertise:
- Strong understanding of digital media planning and campaign execution.
- Knowledge of performance marketing and optimisation techniques.
- Analytical mindset with the ability to derive insights from campaign data.
- Good stakeholder management and communication skills.
- Ability to manage multiple campaigns in a fast-paced environment.
Tools & Platforms:
- Platforms: LinkedIn, Twitter (X), Instagram
- Analytics Tools: Google Analytics, Adobe Analytics
- Tools: Similarweb, Google Suite
- Ad Platforms: Meta (Facebook) Business Manager
