Position: Digital Media Planner Strategist

Experience: 5+ Years

Location: Mumbai

About the Role:

We are looking for a strategic and performance-driven Digital Media Planner Strategist to lead media planning, campaign strategy, and execution across digital platforms. The ideal candidate should have expertise in creating data-driven media strategies, audience targeting, campaign optimization, and performance analysis to drive brand and business growth.

Key Responsibilities:

Develop and execute digital media strategies aligned with client and business objectives.
Plan and manage campaigns across platforms such as Google, Meta, LinkedIn, YouTube, Programmatic, and other digital channels.
Conduct audience research, competitor analysis, and market insights to build effective media plans.
Manage media budgets, forecasting, and allocation to maximize campaign performance and ROI.
Monitor campaign performance and optimize based on KPIs such as CTR, CPC, CPA, ROAS, conversions, and engagement metrics.
Collaborate with internal creative, content, analytics, and account management teams for seamless execution.
Prepare campaign performance reports, insights, and strategic recommendations for stakeholders and clients.
Stay updated with digital marketing trends, platform updates, and emerging technologies.
Build strong relationships with media partners, publishers, and platform representatives

Requirements:

Bachelor's degree in Marketing, Advertising, Mass Communication, Business, or related field.
5+ years of experience in digital media planning, strategy, or performance marketing.
Strong understanding of digital media channels, audience segmentation, and media buying.
Hands-on experience with platforms such as Google Ads, Meta Ads Manager, DV360, LinkedIn Ads, etc.
Experience in campaign tracking, analytics, and reporting tools such as Google Analytics, Looker Studio, or similar platforms.
Strong analytical, communication, and presentation skills.
Ability to manage multiple campaigns and stakeholders in a fast-paced environment.

Preferred Skills:

Experience in integrated media planning and omnichannel campaign strategy.
Knowledge of attribution models, conversion tracking, and programmatic advertising.
Agency experience is preferred.
Certifications in Google Ads, Meta, or Analytics platforms are an added advantage.