- Work with a leading player in the insurance space
- Own end-to-end digital funnel from acquisition to conversion
About Our Client
A leading, publicly listed player in the insurance space with a strong digital and distribution ecosystem. Known for its customer-first approach, high claim settlement ratios, and consistent growth in the BFSI sector.
Job Description
- Lead end-to-end digital content strategy across channels (Email, WhatsApp, Push, in-app, etc.)
- Drive execution of multi-channel performance campaigns with focus on engagement and conversions
- Manage large-scale performance marketing budgets with strong ROI orientation
- Act as SPOC for digital partners and aggregators; drive lead generation and quality improvements
- Identify and onboard new digital partnerships to optimize CAC and diversify lead sources
- Map and optimize end-to-end customer journeys across digital touchpoints
- Run A/B tests on landing pages and communication flows to improve conversion rates
- Collaborate closely with inside sales/tele-calling teams to improve lead-to-closure ratios
- Translate sales feedback into marketing strategies to improve funnel efficiency
- Ensure strong alignment between marketing, content, and sales teams for better outcomes
The Successful Applicant
- 5-6 years of experience in digital/performance marketing (BFSI, fintech, e-comm preferred)
- Strong hands-on experience with Google Ads, Meta Ads, programmatic platforms
- Proficiency in analytics tools like GA4, Adobe Analytics, and CRM/CDP platforms
- Strong understanding of funnel metrics (CTR, CPL, CAC, etc.)
- Experience working cross-functionally with sales/operations teams
- Creative thinker with strong analytical and data-driven mindset
- High ownership with a hustle mindset and ability to influence stakeholders
What's On Offer
- Opportunity to drive full-funnel digital growth in a high-impact role
- Work closely with leadership and cross-functional teams (marketing + sales)
- Exposure to large-scale budgets and performance-driven decision making
- Fast-paced, growth-oriented environment with strong learning curve
Contact: Richa Pasricha
Quote job ref: JN-032026-6979181
