Digital Marketing Specialist

Job Title: Digital Marketing Executive / Specialist

Experience Required: 2 to 3 Years

Location: Banaswadi

Job Type: Full-Time

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Job Summary:

We are seeking a skilled and result-oriented Digital Marketing Executive with 2 to 3 years of experience to plan, execute, and optimize online marketing campaigns across multiple digital channels. The ideal candidate should have hands-on experience in SEO, Google Ads, social media marketing, content strategy, and analytics.

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Key Responsibilities:

Develop and implement digital marketing strategies to drive traffic, engagement, and leads.

Manage and optimize campaigns across Google Ads, Meta Ads, and other PPC platforms.

Handle on-page and off-page SEO activities to improve organic rankings and traffic.

Oversee social media accounts and create engaging content calendars.

Track, analyze, and report performance metrics using Google Analytics and other tools.

Collaborate with design, content, and development teams for campaign execution.

Monitor competitor activities and identify new growth opportunities.

Execute email marketing campaigns and track open/click-through rates.

Manage website updates, landing pages, and A/B testing for conversion optimization.

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Requirements:

2 to 3 years of experience in digital marketing.

Strong understanding of SEO, SEM, social media platforms, and content marketing.

Proficient in tools like Google Ads, Google Analytics, Meta Ads Manager, Search Console, SEMrush/Ahrefs.

Google Ads and/or HubSpot certification (preferred).

Good knowledge of content creation tools (Canva, ChatGPT, etc.).

Strong analytical, communication, and project management skills