Digital Marketing Specialist

Meta Ads Specialist – Part-Time

Location: Anywhere in India

Work Mode: Remote

Job Type: Part-Time

Working Hours: 1–2 hours per day

Experience: 1+ year preferred

Salary: Negotiable based on experience and expertise

About the Role

We are looking for a Meta Ads Specialist to manage and optimize Facebook and Instagram advertising campaigns. The ideal candidate should have hands-on experience in lead generation, audience targeting, campaign optimization, and performance analysis.

Key Responsibilities

• Create, manage, and optimize Facebook & Instagram ad campaigns.
• Run lead-generation campaigns and improve lead quality.
• Research and test audiences, creatives, and ad copies.
• Manage retargeting and lookalike audiences.
• Monitor CPL, CPA, CTR, CPC, and ROAS.
• Conduct A/B testing and optimize campaign performance.
• Scale campaigns that deliver strong results.
• Identify and fix underperforming campaigns.
• Share regular performance updates and recommendations.

Requirements

• 1+ year of hands-on Meta Ads experience preferred.
• Strong knowledge of Meta Ads Manager.
• Experience running lead-generation campaigns.
• Understanding of targeting, retargeting, and campaign optimization.
• Ability to work independently with minimal supervision.
• Previous campaign results or a portfolio will be an advantage.

What We Offer

• 100% Remote
• Part-time: 1–2 hours per day
• Flexible working schedule
• Opportunity to work with a growing team
• Compensation based on experience and expertise

Candidates from anywhere in India can apply.