Digital Marketing Specialist

Job Type: Full-Time

Experience: 1–3 Years

Location: Phase 8B, Sector 74, Mohali

Work Mode: On-site

We are looking for a motivated Digital Marketing Executive with strong expertise in Google Ads and PPC campaigns to join our team. The ideal candidate should be able to plan, manage, optimize, and analyze paid advertising campaigns to generate quality leads and improve ROI.

• Plan and manage Google Ads campaigns across Search, Display, Performance Max, and YouTube.
• Conduct keyword research, competitor analysis, and audience targeting.
• Create and optimize ad copies, keywords, bidding strategies, and landing pages.
• Monitor campaign performance, conversions, CPL, CTR, and ROI.
• Regularly optimize campaigns to improve performance and reduce acquisition costs.
• Set up and monitor conversion tracking and campaign analytics.
• Prepare regular performance reports and provide actionable insights.
• Stay updated with Google Ads trends, policies, and best practices.
• Coordinate with the content, design, SEO, and web development teams when required.
• Manage multiple client campaigns and meet campaign objectives.

• 1–3 years of experience in Digital Marketing/PPC.
• Hands-on experience with Google Ads.
• Good understanding of keywords, bidding, conversion tracking, and campaign optimization.
• Knowledge of Google Analytics and Google Tag Manager is an advantage.
• Strong analytical and problem-solving skills.
• Good communication and reporting skills.
• Google Ads certification will be an added advantage.