Digital Marketing Specialist

Job Summary

We are seeking a results-driven Digital Marketing Specialist (Paid Media) to develop, implement, and optimize online marketing campaigns that increase brand awareness, generate leads, and drive customer engagement. The ideal candidate should have experience in SEO, SEM, social media marketing, content marketing, email marketing, and analytics.

Key Responsibilities

• Plan, execute, and manage digital marketing campaigns across multiple channels.
• Develop and implement SEO strategies to improve organic search rankings.
• Manage paid advertising campaigns on platforms such as Google Ads, Meta Ads, LinkedIn Ads, and others.
• Create and oversee content marketing initiatives, including blogs, website content, email campaigns, and social media posts.
• Monitor website performance using analytics tools and recommend improvements.
• Track, analyze, and report campaign performance metrics and ROI.
• Manage social media accounts and community engagement.
• Collaborate with designers, content creators, sales teams, and external agencies.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Optimize marketing funnels and lead-generation strategies.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3 years of experience in digital marketing.
• Strong understanding of SEO, PPC, social media marketing, email marketing, and content marketing.
• Experience with analytics and marketing tools such as:
• Google Analytics
• Google Ads
• SEMrush
• Ahrefs
• HubSpot
• Knowledge of marketing automation and CRM systems.
• Excellent communication, analytical, and project management skills.

Preferred Skills

• Experience with conversion rate optimization (CRO).
• Basic understanding of HTML, CSS, and website management.
• Knowledge of A/B testing and marketing automation workflows.
• Experience managing marketing budgets and forecasting performance.

Interested candidates can write to us at [Confidential Information]

Warm Regards

Whizz HR