Digital Marketing Specialist

Isprava is India's leading non-urban, luxury home developer. Over the past nine years, Isprava has grown exponentially by creating some of India's most sought-after luxury homes in non-urban locations. The company has over 220 properties worth over USD 360 million spread across Goa, Alibaug, Kasauli and the Nilgiris. Isprava specialises in designing and building luxury homes and providing end-to-end services that include identifying the best locations, crafting bespoke spaces and ensuring seamless delivery of fully furnished homes to homeowners. Focused on providing only the finest to their customers, Isprava's defining principles - exclusivity, comfort, and integrity -- have propelled them to become an acknowledged connoisseur of crafting one-of-a-kind lifestyle experiences through distinctly unique residences.

Website link - https://www.isprava.com/

Press page - https://www.isprava.com/in-the-media/

Locations and homes - https://www.isprava.com/home/

Our story - https://www.isprava.com/our-story/

Lohono Stays is a distinguished luxury villa rental brand, redefining high-end vacations with curated private homes and villas for discerning travelers. Built on the ethos of luxury living, personalized experiences, and exceptional hospitality, Lohono Stays caters to families, groups, and individuals seeking exclusive holiday experiences.

The brand's portfolio includes stunning villas and estates in sought-after destinations such as Goa, Alibaug, Lonavala, Coonoor, Maldives, Phuket, Italy, and more, with plans for continued global expansion.

What sets Lohono Stays apart is its comprehensive service, which includes:

Fully serviced luxury homes with private chefs, butlers, and housekeeping to deliver a five-star standard

24x7 concierge services, ensuring tailored, attentive service

Event hosting and celebration planning in bespoke settings

Wellness and rejuvenation offerings designed for relaxation and revitalization

Lohono Stays is part of the Isprava Group, a leader in luxury real estate and hospitality, and continues to redefine luxury travel in India and beyond.

For more information visit www.lohono.com

Designation: Digital Marketing Specialist

BU: Isprava

Dept.: Marketing

Location: Mumbai (Dadar)

Key Responsibilities:

1. Marketing Information Systems (MIS)

• Design and maintain comprehensive MIS frameworks across all marketing channels
• Build automated dashboards integrating CleverTap, Google Analytics, ad platforms, and CRM data
• Generate daily/weekly/monthly reports with actionable insights for management
• Conduct cohort analysis, funnel analysis, and customer lifetime value assessments
• Ensure data accuracy and integrity across all marketing platforms
• Create forecasting models to support marketing planning and budget allocation

2. Marketing Automation (CleverTap)

• Own CleverTap platform strategy, implementation, and optimization
• Design and execute campaigns across email, SMS, WhatsApp, push notifications, and in-app messaging
• Build advanced user segmentation based on behavioral triggers, RFM analysis, and lifecycle stages
• Create automated customer journeys for onboarding, engagement, retention, and reactivation
• Conduct A/B testing on messaging, timing, and content to optimize performance
• Leverage CleverTap analytics to understand user behavior and improve conversion rates
• Integrate CleverTap with other marketing tools for unified customer view

3. Digital Marketing Coordination

• Oversee digital campaigns across paid social, search, display, and programmatic platforms
• Manage SEO activities including on-page optimization and content strategy
• Monitor campaign performance and provide data-driven optimization recommendations
• Coordinate with creative, content teams and agencies for campaign execution

4. Analytics & Insights

• Provide post-campaign analysis with clear learnings and recommendations
• Present data-driven insights to inform strategic decision-making
• Identify trends and opportunities for growth through continuous experimentation

Key Requirement:

• 3-5 years experience with strong focus on marketing automation and MIS/analytics
• Expert proficiency in CleverTap (or MoEngage/WebEngage/Braze)
• Advanced Excel/Google Sheets skills (pivot tables, complex formulas)
• Experience building MIS dashboards and automated reporting systems
• Strong analytical skills with ability to translate data into actionable insights
• Knowledge of Google Analytics and digital marketing metrics
• Visualization tools (Data Studio, Tableau, Power BI)
• Understanding of paid advertising platforms (Facebook Ads, Google Ads)
• Experience in luxury/real estate/high-value industries

Reporting to: Manager - Digital Marketing