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Digital Marketing Specialist

2-4 Years
Early Applicant
  • Posted 9 days ago
  • Be among the first 10 applicants

Job Description

About The Role

As a Digital Marketing Specialist at Webmints, you'll be responsible for creating and executing digital marketing campaigns that drive traffic, generate leads, and increase brand awareness for our industry-specific SaaS solutions. You'll work closely with the marketing team to develop strategies that resonate with our target audiences across different industries.

Responsibilities

  • Develop and implement digital marketing strategies across various channels (SEO, SEM, social media, email, content marketing)
  • Create and manage content for blogs, social media, and email campaigns
  • Analyze campaign performance and optimize based on data
  • Conduct keyword research and implement SEO best practices
  • Manage PPC campaigns and monitor ROI
  • Collaborate with the design team to create engaging visuals
  • Stay up-to-date with digital marketing trends and tools

Requirements

  • 2+ years of experience in digital marketing, preferably in SaaS or technology
  • Strong understanding of SEO, SEM, and social media marketing
  • Experience with marketing automation tools (HubSpot, Marketo, etc.)
  • Proficiency in Google Analytics and other analytics tools
  • Excellent writing and content creation skills
  • Ability to analyze data and derive actionable insights
  • Strong project management and organizational skills

Nice to Have

  • Experience with A/B testing and conversion rate optimization
  • Familiarity with CRM systems (Salesforce, Zoho, etc.)
  • Knowledge of HTML/CSS for email and landing page design
  • Experience with video marketing and production
  • Background in B2B marketing or lead generation

More Info

Job Type:
Industry:
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About Company

Job ID: 152126193

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