Digital Marketing Specialist

Location: Hyderabad

Job Type: Full-time

Work Mode: On-site

Experience: 2–4 years

About Company

Gravity Atoms is a 360-degree creative communication advertising agency that specializes in building and promoting brands across print and digital media. The agency focuses on developing compelling content and robust promotion, publication, and marketing strategies tailored to each client. Gravity Atoms ensures effective brand placement on social media channels, helping clients reach and engage their target consumers. Team members collaborate in a dynamic, creative environment that values innovation and strategic thinking in all aspects of brand communication.

About the Role

We are looking for a results-driven Digital Marketing Specialist to take ownership of digital marketing strategy, paid advertising, campaign execution, analytics, and growth initiatives.

The ideal candidate should be both strategic and hands-on—someone who can plan campaigns, execute them, analyze performance, identify what is working or failing, and continuously optimize for better business results.

Key Responsibilities
Digital Marketing Strategy

• Develop and execute digital marketing strategies aligned with business objectives.
• Plan campaigns across paid advertising, social media, search, content, and e-commerce channels.
• Identify target audiences, customer segments, and growth opportunities.
• Develop marketing funnels and strategies to improve lead generation and conversions.

Paid Advertising

• Plan, launch, manage, and optimize Meta Ads and Google Ads campaigns.
• Manage campaign budgets, audiences, bidding, creatives, placements, and targeting.
• Monitor CPL, CPA, CTR, CPC, ROAS, conversion rate, and other key performance metrics.
• Conduct A/B testing of audiences, creatives, offers, landing pages, and campaigns.
• Continuously optimize campaigns to improve performance and reduce acquisition costs.

Social Media & Content

• Manage social media marketing activities across relevant platforms.
• Develop content calendars and campaign concepts.
• Coordinate with graphic designers, video editors, content writers, and creative teams.
• Ensure consistent brand communication across digital channels.
• Track engagement, reach, audience growth, and content performance.

Analytics & Reporting

• Monitor website, advertising, and social media performance.
• Use Google Analytics, Google Search Console, Meta Ads Manager, Google Ads, and other analytics tools.
• Prepare weekly/monthly performance reports with clear insights and recommendations.
• Identify trends, problems, and opportunities through data analysis.

Shopify & E-commerce

• Manage and optimize Shopify websites and product pages.
• Improve landing pages, product pages, offers, and conversion journeys.
• Monitor e-commerce performance including traffic, conversion rate, AOV, and revenue.
• Coordinate with design and development teams to improve website performance and user experience.

SEO & Growth

• Conduct basic keyword research and support on-page SEO initiatives.
• Work on improving organic traffic and search visibility.
• Identify new digital channels, tools, and growth opportunities.
• Experiment with new marketing strategies, platforms, and AI-powered marketing tools.

Requirements

• 2–4 years of hands-on experience in digital marketing.
• Strong practical knowledge of Meta Ads and Google Ads.
• Good understanding of digital marketing strategy, marketing funnels, and customer acquisition.
• Strong analytical and problem-solving skills.
• Experience with social media management and content planning.
• Good understanding of website analytics and conversion optimization.
• Strong communication and coordination skills.
• Ability to work independently and take ownership of campaigns.

Preferred Skills

• Shopify, Wordpress experience
• Google Analytics / GA4
• Google Tag Manager
• Google Search Console
• SEO and keyword research
• Conversion tracking and attribution
• Email / WhatsApp marketing
• CRM and marketing automation
• E-commerce / D2C marketing experience
• Experience with AI marketing and productivity tools

What We Expect

We are looking for someone who doesn't just run campaigns but understands why they work.

You should be comfortable working with numbers, testing new ideas, managing budgets, coordinating with creative teams, and taking responsibility for marketing outcomes.

If you are passionate about digital growth, performance marketing, and building campaigns that generate measurable business results, we would like to hear from you.