Digital Marketing Specialist

Voix & Vision Worx is an India-UAE-focused Tech-infused brand marketing agency offering an exhaustive services portfolio in Go-To-Market Strategy Development, Branding & Creative Solutions, AI-backed Performance & Social Media Marketing, and Mar Tech Automation. Founded by industry veterans, we are a passionate team offering scalable marketing solutions with a data-driven approach, with presence in Mumbai, Pune, and Dubai.

We are seeking a strategic and hands-on Digital Marketing Specialist with a minimum of 3 years of experience from a performance/digital marketing agency background, preferably working on mass lead generation for BFSI, Real Estate, FMCG, EdTech and other high lead volume industries. The candidate will be responsible for campaign planning, execution, optimization, analytics and reporting across Google, Meta and other platforms. They will also play a key role in supporting business development with pitch proposals.

Key Responsibilities:

1. Paid Campaign Strategy & Execution : Plan, launch, and optimize performance-driven campaigns on Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook/Instagram) with a focus on achieving business KPIs.

2. Lead Generation & Funnel Optimization : Build, monitor, and refine high-converting funnels tailored for mass lead generation, remarketing, and retargeting across Real Estate, BFSI, and service sectors.

3. Analytics & Reporting : Set up conversion tracking using Google Analytics (GA4), Google Tag Manager, and UTM parameters; derive insights and present data-backed reports and dashboards.

4. Audience Targeting & Keyword Planning : Perform deep keyword research and audience segmentation to ensure precision targeting and campaign relevance.

5. A/B Testing & Campaign Scaling : Run iterative testing on creatives, ad copies, and landing pages to increase CTRs, reduce CPLs, and maximize ROAS.

6. Creative Collaboration & Landing Page Strategy : Work with design and content teams to develop effective ad creatives and conversion focused landing pages.

7. Client Campaign Ownership : Handle multiple client accounts with full ownership of campaign performance; lead weekly review meetings and ensure alignment with client objectives.

8. Pitch Decks & Business Development Support : Collaborate with the Business Development team to prepare performance marketing pitch decks, campaign forecasts, and strategic proposals for prospective clients.

9. Market Trends & Tool Adoption : Stay up to date on new advertising features, Google & Meta algorithm changes, privacy updates, and best practices in performance marketing.

Candidate Requirements:

Minimum 3 years of agency experience in performance/digital marketing.

Proven experience in managing large-scale Google & Meta campaigns for mass lead generation for BFSI, Real Estate, FMCG, EdTech and other high lead volume industries.

Expert in tools such as Google Ads, Meta Ads Manager, GA4, GTM, Looker Studio, and other AI tools for Performance Marketing.

Strong analytical skills with hands-on data interpretation and decision-making ability.

Excellent communication and presentation skills with a client-first approach.

Comfortable multitasking across several accounts in a fast-paced agency setup.

What We Offer

Flat hierarchy and creative freedom.

Insight into pitch-making, strategy decks, and real business impact.

Flexible work environment with a performance-first culture.