Role Overview:
The Digital Marketing Executive is responsible for strengthening Galaxy Auto Works online presence, lead generation, and brand positioning in the luxury and supercar service market through strategic digital channels.
Location: Lower Parel, Mumbai (Opp. Trump Tower)
Salary CTC: 1,80,000 to 3,00,000 per annum plus performance incentives
=> Required Skills & Certifications
- Bachelor's degree in Marketing, Business, or related field
- 2-5 years of experience in digital marketing (automotive/luxury brand experience preferred)
- Hands-on experience with Meta Ads, Google Ads, SEO Basics
- Creative thinking, content sense, and analytical mindset
=> Key Responsibilities
1. Digital Campaign Management -
- Plan, execute, and optimize digital marketing campaigns across Google, Meta (Instagram & Facebook), and other platforms
- Manage paid ads, budgets, targeting, and performance tracking
- Generate qualified leads for service bookings and brand engagement
2. Content and Social Media -
- Manage social media accounts (Instagram, Facebook, YouTube, Google Business Profile)
- Coordinate creation of reels, posts, stories, and promotional creatives
- Ensure brand tone aligned with luxury and premium positioning
3. Website & SEO -
- Coordinate website updates, landing pages, and lead forms
- Implement basic SEO strategies to improve organic visibility
- Monitor website traffic, conversions, and user behavior
4. Analytics & Reporting -
- Track campaign performance using tools like Google Analytics, Meta Ads Manager, etc
- Prepare weekly and monthly performance reports
- Use insights to improve ROI and campaign effectiveness
5. Brand & Reputation Management -
- Manage online reviews, customer feedback, and Google ratings
- Support brand collaborations, influencer campaigns, and digital PR initiatives
- Ensure consistency of brand visuals and messaging.
=> Key Performance Indicators (KPIs)
- Lead generation and conversion rates
- Engagement and follower growth
- Campaign ROI
- Brand visibility and online reputation score
