Digital Marketing Specialist

Role Overview:

The Digital Marketing Executive is responsible for strengthening Galaxy Auto Works online presence, lead generation, and brand positioning in the luxury and supercar service market through strategic digital channels.

Location: Lower Parel, Mumbai (Opp. Trump Tower)

Salary CTC: 1,80,000 to 3,00,000 per annum plus performance incentives

=> Required Skills & Certifications

• Bachelor's degree in Marketing, Business, or related field
• 2-5 years of experience in digital marketing (automotive/luxury brand experience preferred)
• Hands-on experience with Meta Ads, Google Ads, SEO Basics
• Creative thinking, content sense, and analytical mindset

=> Key Responsibilities

1. Digital Campaign Management -

• Plan, execute, and optimize digital marketing campaigns across Google, Meta (Instagram & Facebook), and other platforms
• Manage paid ads, budgets, targeting, and performance tracking
• Generate qualified leads for service bookings and brand engagement

2. Content and Social Media -

• Manage social media accounts (Instagram, Facebook, YouTube, Google Business Profile)
• Coordinate creation of reels, posts, stories, and promotional creatives
• Ensure brand tone aligned with luxury and premium positioning

3. Website & SEO -

• Coordinate website updates, landing pages, and lead forms
• Implement basic SEO strategies to improve organic visibility
• Monitor website traffic, conversions, and user behavior

4. Analytics & Reporting -

• Track campaign performance using tools like Google Analytics, Meta Ads Manager, etc
• Prepare weekly and monthly performance reports
• Use insights to improve ROI and campaign effectiveness

5. Brand & Reputation Management -

• Manage online reviews, customer feedback, and Google ratings
• Support brand collaborations, influencer campaigns, and digital PR initiatives
• Ensure consistency of brand visuals and messaging.

=> Key Performance Indicators (KPIs)

• Lead generation and conversion rates
• Engagement and follower growth
• Campaign ROI
• Brand visibility and online reputation score