Digital Marketing Specialist

Role: Digital Marketing Specialist

Job Details:

Job Title: Digital Marketing Specialist

Type: Full-time

Location: On-Site (Bengaluru, India)

Number of Openings: 1

About Us:

At upliance.ai, we're on a mission to push the boundaries of what home appliances can do for young India. As a disruptive startup, we take pride in our unique approach leveraging the power of AI to create hardware products that blend innovation with everyday utility. Directly collaborating closely with industry leaders like OpenAI and building fast.

Responsibilities:

• Strategy: Work with team to determine is clear strategy for Paid Acquisition on Google and Meta
• Creatives and Ad copies: Work with the creative team to design the content, messaging, landing pages and creative angle for the ads.
• Customer Acquisition: Manage existing / launch new campaigns to acquire new users, while keeping a strong focus on ROI.
• Remarketing: Own remarketing strategy and campaigns via Google + Meta
• Execution of Campaigns: Setting up of new Ad campaigns
• Daily Monitoring: Monitor daily and report on campaign performance, providing actionable insights and recommendations for continuous improvement.
• Website Management: Oversee the day-to-day operations of the D2C website, ensuring smooth functionality and excellent user experience.
• Optimization: Optimize campaigns to achieve key performance indicators (KPIs) such as customer acquisition cost (CAC), return on ad spend (ROAS), and overall campaign ROI
• A/B testing: Conduct A/B testing to evaluate and enhance the effectiveness of ad creatives, targeting, and bidding strategies.
• Data Analysis: Review the data daily to ensure campaigns are meeting end goals and take actions accordingly

Qualifications:

• Experience: 2-3 years of experience in digital marketing, preferably in a digital or e-commerce environment.
• Google Ads: Comprehensive experience in managing diverse campaigns across Search Ads, Display, Demand Gen, YouTube, App Campaigns, etc.
• Meta Ads: Reach, Lead, traffic, App campaigns
• GTM: Proficiency in using Google Tag Manager (GTM) to implement and manage tracking tags
• Data Analytics: Strong analytical skills with the ability to translate data into actionable insights
• Collaborate with cross-functional teams: including creative, data analytics, and product, to align marketing strategies with business objectives.
• Experience managing D2C e-commerce websites, preferably for a consumer goods, apparel or food brand.
• Strong written and verbal communication skills.

What's in it for You:

• Innovation Playground: Be at the forefront of AI integration into consumer products,

working with cutting-edge technologies.

• Startup Culture: Experience the excitement and agility of a startup environment, where

your ideas can directly impact the company's trajectory.

• Collaboration with major AI companies: Work hand-in-hand with one of the leading AI

research organizations to push the boundaries of what's possible.

If you're passionate about AI, innovation, and the startup culture, we want to hear from you. Join us on this thrilling journey as we transform homes through the power of technology.