Digital Marketing Specialist

Company Description

At Unicarat, we believe that luxury and sustainability can go hand in hand. Founded with a vision to redefine fine jewellery, we specialize in lab-grown diamond jewellery that is as brilliant as it is responsible.

With our upcoming retail experience store at Bandra, Mumbai we aim to create an immersive journey

that blends innovation, design, and personal connection.

Each Unicarat piece is crafted with precision, using certified lab-grown diamonds that are

chemically and visually identical to mined diamondswithout the environmental

and ethical impact.

Role Description

This is a full-time, on-site role for a Digital Marketing Specialist located in Mumbai. The role involves developing and executing digital marketing strategies, managing social media, reviewing campaigns, and analyzing their performance. The candidate will optimize social media presence, create engaging content for various digital channels, and utilize web analytics to measure campaign success. Additionally, the role will involve collaboration with cross-functional teams to support overall marketing goals.

Qualifications

• Strong expertise in Digital Marketing and Online Marketing
• Proficiency in Social Media Marketing and developing targeted campaigns
• Experience with Web Analytics and data-driven decision making
• Excellent Communication skills for collaboration and audience engagement
• Knowledge of SEO, SEM, and email marketing is a plus
• Ability to analyze market trends and adapt to changing digital landscapes
• Bachelor's degree in Marketing, Business, or a related field preferred