Digital Marketing Specialist

Job Description:

We are looking for a Paid Media Marketing Associate to manage and optimize online advertising campaigns. The role involves running paid campaigns, monitoring performance, and improving results across different digital platforms.

Key Responsibilities

• Plan and manage paid advertising campaigns on platforms like Google Ads, Facebook, Instagram, and LinkedIn.
• Monitor campaign performance and optimize for better results.
• Manage budgets and track key metrics such as CPC, CPA, and conversions.
• Conduct A/B testing for ads and targeting.
• Work with the design and content teams to create effective ad creatives.
• Prepare regular reports using tools like Google Analytics.

Requirements:

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 2-4 years of experience in digital marketing, with a focus on performance marketing.
• Hands-on experience with Google Ads and Facebook Ads Manager.
• Proficiency in digital marketing platforms, analytics tools, and advertising technologies.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Basic knowledge of campaign tracking and analytics tools.
• Strong analytical and problem-solving skills.
• Good communication and teamwork abilities.
• Knowledge of SEO, SEM, social media advertising, and other digital marketing channels.
• Experience with marketing automation tools is a plus.

This job description is not intended to be all-inclusive. The employee may be required to perform other duties as assigned.