Digital Marketing Specialist

Job Responsibilities

D2C & E-commerce Operations

• Hands-on responsibility for D2C operations, including:

o Shopify configuration and ongoing hygiene

o Payment gateway integrations and checks

o Sales tracking and funnel health

• Assist in media planning and execution for D2C growth.

• Maintain clear, decision-ready analytics (traffic, CVR, CAC, ROAS).

SEO + SEM (Core, Non-Negotiable)

• Day-to-day execution and optimisation of SEO and SEM across brands.

• Keyword research, account structuring, bid management, negatives, and hygiene.

• Landing page coordination and funnel optimisation with D2C and content teams.

• Weekly performance tracking, insights, and corrective actions.

CRM & Retention

• Execution support across email, WhatsApp, and SMS CRM programs.

• Segmentation, journey setup, data pulls, and performance reporting.

• Continuous learning loops on retention, repeat, and cohort behaviour.

Non-Ecommerce Media

• Planning and execution of awareness-led display campaigns beyond pure e-commerce.

• Focus on reach, frequency, and brand impact — not just clicks.

• Exposure to programmatic buying and audience-led media planning is preferred.

Paid Social Media Marketing (SMM)

• Operational execution and targeting for paid social across Friends and Teddyy.

• Audience structuring, creatives deployment, A/B testing, and optimisation.

• Work with agencies — not behind them — on execution and outcomes.

Agency & Content Collaboration

• Active liaison with social and content agencies.

• Own briefing quality, feedback loops, and timelines.

• Share responsibility for content development and deployment.

Education Qualification & Experience Required

• 1–3 years of real execution experience in digital marketing.

• Hands-on exposure to programmatic media planning and buying (DV360 / The Trade Desk), Google Ads, Meta Ads, OTT and CTV platforms is strongly preferred.

Key Skills and Attitude Required

• Comfort working hands-on with SEO tools, Google Ads, Meta Ads, Shopify, analytics platforms, and programmatic dashboards.

• Strong operational discipline — things don't fall through the cracks.

• Ability to work across brands, funnels, and media types simultaneously.

• Curiosity, resilience, and comfort with pressure.

Who Should NOT Apply

Please do not apply if:

• You want a strategy-only or deck-driven role.

• You expect agencies to handle SEO, SEM, or paid media while you supervise.

• You avoid deep work like keyword mining, bid optimisation, or funnel debugging.

• You want to work on only content, only social, or only ads.