Digital Marketing & PR Specialist Residential Interiors, Bengaluru
About The Unique Story
We are a premium residential interior design firm in Bengaluru, turning houses into personalized dream homes through luxury, functional, and story-driven spaces. With a thriving Instagram community already at 50k+ followers, we're on an exciting journey to hit 100k in 2026 while getting our award-winning projects featured in top magazines (Architectural Digest, Elle Decor, Better Interiors) and winning industry recognitions.
If you're passionate about interiors, creative content, social growth, and storytelling this is your chance to shape a premium brand's digital presence and see real impact!
What You'll Do
You'll work closely with the Founders and Design Leadership, owning the brand's digital voice end-to-end.
- Lead Instagram growth from 50k to 100k+ followers through smart, data-backed strategies reels, stories, carousels, collaborations, UGC, and trend-jacking in luxury home design.
- Plan and execute high-engagement content calendars that showcase our stunning residential projects, design tips, client transformations, and behind-the-scenes magic.
- Analyze performance (engagement, reach, saves, shares, leads) using Meta Insights, Google Analytics, and other tools turn insights into actionable improvements.
- Research, prepare, and submit entries for prestigious awards (IIID, India Design ID, etc.) and get projects featured in online portals + print magazines.
- Collaborate closely with our design team to align digital content with brand storytelling and generate quality leads for turnkey projects.
- Explore paid campaigns (Meta Ads) and cross-platform opportunities (LinkedIn, Pinterest) when needed to boost visibility.
Who We're Looking For
- 25 years of hands-on experience in digital marketing / social media marketing, ideally in creative/lifestyle/interiors/fashion brands (portfolio or case studies required).
- Proven success growing Instagram accounts (share metrics: follower growth, engagement rates, viral content examples).
- Expert in Instagram tools & trends (Reels, Stories, Insights, Creator Studio) + strong eye for visual content.
- Experience with content creation (Canva, CapCut, Photoshop basics), scheduling tools (Later, Hootsuite), and basic analytics (Meta, Google).
- Knowledge of PR & awards submissions in design/architecture industry is a big plus.
- Bonus: Familiarity with SEO, SEM, email marketing, or influencer outreach.
- Creative mindset, strong written & visual storytelling skills, and ability to collaborate in a design-focused team.
- Bachelor's degree in Marketing, Communications, Design, or related field (or equivalent experience).
Success in this role will be measured by:
- Instagram follower growth & engagement quality (not vanity reach)
- Lead quality generated via digital channels
- Media features, award shortlists, and brand mentions
- Content consistency & storytelling depth
Why Join Us
- Work in a creative, passionate environment shaping luxury residential spaces.
- Direct impact your work will be seen by thousands and featured in national media.
- Competitive salary + performance incentives (based on experience).
- Opportunities for professional growth, design exposure, and creative freedom.
- A design-led studio culture that values ideas, ownership, and long-term growth.
- For the right candidate, this role can evolve into a Brand & Communications Lead position.
How to Apply
Excited Send your resume, LinkedIn profile, Instagram growth case studies/portfolio, and a short note on How you'd take our Instagram from 50k to 100k to [Confidential Information].
- Use subject line: Digital Marketing & Instagram Growth Specialist Application [Your Name]
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