Digital Marketing Specialist

Job Title: Digital Marketing Specialist (SEO & LinkedIn Ads)

Company: Tech Trek Events

Location: Remote

Experience: 25 years

About Tech Trek Events

Tech Trek Events is a fast-growing events and experiential marketing company specializing in tech conferences, corporate events, and industry meetups. We aim to create impactful experiences and drive meaningful engagement for our clients.

Role Overview

We are looking for a results-driven Digital Marketing Specialist with expertise in SEO and LinkedIn Ads to drive brand visibility, lead generation, and campaign performance for our events and services.

Key Responsibilities

SEO (Search Engine Optimization)

Develop and execute SEO strategies to improve organic search rankings

Conduct keyword research and competitor analysis

Optimize website content, landing pages, and blog posts

Monitor website performance using tools like Google Analytics and Search Console

Implement on-page and off-page SEO best practices

Track and report SEO performance metrics

LinkedIn Ads & Paid Campaigns

Plan, create, and manage LinkedIn ad campaigns for lead generation

Optimize campaigns for CTR, CPL, and conversions

Conduct audience targeting and A/B testing

Manage budgets and track ROI of campaigns

Generate high-quality leads for events and B2B outreach

Collaborate with design/content teams for ad creatives

Working Hours

Monday to Friday: 1:00 PM 9:30 PM

Alternate Saturdays: 12:00 PM 4:00 PM

Required Skills & Qualifications

25 years of experience in digital marketing

Strong hands-on experience with SEO tools (Ahrefs, SEMrush, Google Analytics)

Proven experience managing LinkedIn Ads campaigns

Understanding of B2B marketing and lead generation strategies

Excellent analytical and reporting skills

Strong communication and coordination abilities