Digital Marketing Specialist, Social Media (Organic and Paid)

About the role:
We are seeking an experienced Digital Marketing Specialist, social media in Bengaluru, India to join our global digital marketing team reporting into the Senior Marketing Manager, Digital and Operations. This is a hands-on, individual contributor role responsible for owning and scaling our social media presence.

The role combines organic social ownership with growing paid social capability, requiring both creative excellence and performance-driven thinking. You will be responsible for end-to-end social media management from execution, optimization, to reporting.

This role will play a key part in driving brand awareness, engagement, and demand generation, while partnering closely with global stakeholders to ensure alignment across campaigns and messaging.

Education:

• Bachelor's degree in marketing, Communications, Business, or related field
• Certifications in social media marketing or paid platforms (LinkedIn Ads, Meta Ads) are highly desirable
• Commitment to continuous learning in social and digital trends

Key Responsibilities:

Social Media Ownership

• Own and manage global organic social media channels, primarily LinkedIn and some Meta
• Execute a structured social media strategy aligned to business and campaign objectives
• Build and maintain a forward-looking content calendar across campaigns, events, and key initiatives

Content & Creative Execution

• Work with content writer and creative lead to create and/or edit high-quality and engaging social content (copy + visual direction) aligned with brand guidelines

• Continuously test and refine messaging, formats, and creative approaches to improve engagement

Paid Social (Build & Scale Capability)

• Support the development and execution of paid social campaigns
• Assist in audience targeting, budget allocation, testing, and performance optimisation

Execution & Channel Management

• Manage day-to-day posting, scheduling, publishing , and audience engagement across platforms, including responding to comments, messages, and queries in a timely and professional manner
• Ensure consistency, accuracy, and timeliness of all social content
• Use tools such as Hootsuite for efficient workflow management

Performance & Optimisation

• Take a metric-driven approach to monitor and analyse social media performance using platform analytics and reporting tools to identify trends and opportunities.
• Generate actionable insights to optimise content, campaigns, and audience engagement, continuously improving reach, engagement, CTR, and conversions.
• Track key KPIs, ensuring data informs strategic decisions and drives measurable business outcomes.

Cross-Functional Collaboration

• Partner with creative, global & regional marketing, content, and campaign teams to align messaging and execution
• Work with regional stakeholders to localise and optimise content where required
• Support integrated campaign rollouts across multiple channels

Content Monitoring & Amplification

• Identify opportunities to amplify existing content (webinars, blogs, thought leadership) via social
• Stay up to date with industry trends, competitor activity, and platform updates
• Maintain and update internal content repositories (e.g. Microsoft SharePoint

Qualifications & Experience:

Must Have

• 5+ years of experience in social media marketing (organic + some paid exposure)
• Proven experience managing LinkedIn as a primary B2B channel
• Strong content creation skills with an eye for design, messaging, and storytelling
• Strong project management and organizational skills, with experience using tools such as Notion (or similar) to manage content calendars, workflows, and cross-functional collaboration
• Experience using social media management tools (e.g. Hootsuite or similar)
• Strong analytical mindset with the ability to interpret performance data and optimize content and campaigns
• Strong communication and English proficiency, with proven stakeholder management experience in cross-functional, global environments.
• Meticulous attention to detail, with accountability for ensuring accuracy and quality across all deliverables prior to deployment.
• Strong time management skills with the ability to manage multiple priorities and consistently deliver work on schedule.

Highly Desirable

• Familiarity with paid social platforms (LinkedIn Ads, Meta Ads) and campaign fundamentals
• Hands-on experience with Meta (Facebook/Instagram)
• Working knowledge of Google Analytics (GA4), with the ability to connect social activity to website performance, user behavior, and conversion outcomes
• Experience working with global teams and managing multi-region campaigns across English and non-English markets
• Exposure to additional platforms such as Microsoft Ads and Meta, with opportunities to expand capability
• Experience in healthcare, life sciences, or clinical research industries, with an understanding of regulatory requirements and complex B2B decision-making cycles

Novotech is proud to offer a great workplace. We are committed to being an employer of choice for gender equality and providing an inclusive work environment where everyone is treated fairly and with respect. Our team members are passionate about what we do, but we understand work is only of the things that is important to them. We support our team members with flexible working options, paid parental leave for both parents, flexible leave entitlements, wellness programs and ongoing development programs. We are looking for people who are passionate about working clinical research and biotech, including people who identify as LGBTIQ+, have a disability or have caring responsibilities. We are a Circle Back Initiative Employer and commit to respond to every application. We look forward to contacting you regarding your application.