Digital Marketing Specialist

We're hiring: Senior Performance Marketer / Agency — Meta + Google Ads (Two Brands)

We're looking for a senior performance marketing partner - agency or experienced individual freelancer — to run paid acquisition across two distinct businesses under our umbrella.

The two brands

Starkle (starkle.in) — A fine jewellery e-commerce brand offering BIS-hallmarked 18k gold and diamond jewellery, plus a premium Italian-made line. Considered-purchase category, longer buying cycles, D2C on Shopify. Goal: scale online sales.

Cash For Gold Pvt Ltd (goldbuyers.in) — A separate brand operating in select cities where customers sell their gold to us. Goal: drive both qualified leads (calls, form fills) and physical walk-ins to our locations.

Both brands rely heavily on Meta, with Google Ads as a secondary channel.

The engagement Contract / retainer. Remote-friendly. Long-term partnership preferred.

What you'll work on

For Starkle:

• End-to-end Meta Ads management: strategy, builds, creative briefs, audience architecture, budget pacing, scaling
• Smaller-scale Google Ads (Search, Shopping/PMax)
• Funnel and tracking hygiene — Pixel, Conversions API, UTM discipline
• Retention and retargeting cohorts across new vs repeat buyers

For Cash For Gold Pvt Ltd:

• Geo-targeted Meta campaigns optimised for both lead generation and store visits
• Google Ads with strong local intent focus (Search, Local campaigns, call-only formats)
• Lead quality management — close-loop reporting with our team to optimise for converting leads, not just cheap ones
• Walk-in tracking via store visit objectives, offline conversions, or whichever attribution stack you recommend

Across both:

• Weekly reporting that ladders up to CAC, ROAS, lead quality, and walk-in volume — not vanity metrics
• Creative testing frameworks; we'll brief and produce, you'll structure the testing

What we're looking for

• 5+ years running paid social and search, ideally across both e-commerce (Shopify) and lead-gen accounts
• Demonstrable history of scaling Meta accounts and running geo-targeted local campaigns
• Strong grip on Meta's current stack: Advantage+, CAPI, post-iOS attribution realities
• Comfort with Google Ads — Search, Shopping, PMax, and Local
• Sharp creative instincts and willingness to push back on weak creative before money goes behind it
• For agencies: clarity on who specifically will own our accounts day-to-day, not just the pitch team
• Bonus: prior work with jewellery, fashion, or local-services businesses.

How to apply Send a short note with:

1. One D2C / Shopify case study with numbers
2. One lead-gen or local-business case study with numbers
3. Monthly retainer expectation (if individual) or scope-based pricing (if agency)
4. Current bandwidth and team structure (for agencies)