CLICKS TO CONVERSIONS
Digital Marketing Specialist
Srinagar, Kashmir | Full-Time, On-Site | Experience: 2–3 Years
PLEASE READ THE ENTIRE JD CAREFULLY BEFORE APPLYING.
ABOUT THE ROLE
We're seeking a results-driven Performance Marketing Specialist to join our on-site team in Srinagar. This is a rare opportunity in Kashmir to work with a high-growth digital marketing agency serving global info-product and coaching businesses — without having to relocate.
You'll be part of a team responsible for generating over $80M in revenue for clients, working alongside some of the sharpest performance marketers in the industry. If you have a hunger for growth, love data, and want to run multi-platform paid campaigns that genuinely move the needle, this role is for you.
WHO WE ARE — CLICKS TO CONVERSIONS
Founded in 2019, Clicks to Conversions is a lean, high-performance marketing agency that punches well above its weight. We are a Google Premier Partner Agency with over $30M in managed ad spend through our Business Manager. We do not pitch for clients — they come to us. We are selective about who we work with, which means our team works on campaigns that actually matter.
We believe in core marketing fundamentals — from building funnels to crafting the perfect hook — and we deliver long-term results across channels regardless of platform.
KEY RESPONSIBILITIES
- Plan, launch, and manage performance-driven paid campaigns across Meta Ads (Facebook & Instagram), Google Ads (Search, Display, Performance Max), and YouTube to hit client acquisition and revenue targets.
- Own campaign setup end-to-end: audience targeting, creative structure, budget allocation, bidding strategy, and A/B testing.
- Monitor and optimise campaigns daily for key metrics including ROAS, CPL, CPA, CTR, and conversion rates.
- Analyse campaign data and extract actionable insights to continuously improve performance across accounts.
- Prepare clear, insightful weekly and monthly reports on campaign performance with recommendations for scaling or pivoting.
- Stay current with platform algorithm changes, ad policy updates, and emerging ad formats across Google and Meta ecosystems.
- Collaborate with creative and strategy teams to brief and evaluate ad creatives, landing pages, and funnel assets.
REQUIREMENTS
- 2–3 years of hands-on experience in paid media buying, with demonstrable expertise in Meta Ads (Facebook/Instagram) and Google Ads.
- Proven ability to manage and scale ad budgets profitably, with a strong grasp of ROAS, CAC, and funnel-stage optimisation.
- Solid analytical skills — comfortable working with data in spreadsheets and platform dashboards (Google Analytics, Meta Ads Manager, Google Ads).
- Experience marketing digital products, info-products, or online coaching services is a strong advantage.
- Ability to work autonomously, manage multiple client accounts, and meet deadlines without micromanagement.
- Strong communication skills and a collaborative mindset for working with cross-functional teams.
- Coachable attitude — willingness to learn our proprietary systems, frameworks, and scaling playbooks.
NICE TO HAVE
- Familiarity with YouTube advertising and video campaign optimisation.
- Experience with conversion tracking, pixel setup, and basic tag management (Google Tag Manager).
- Exposure to funnel-building tools such as ClickFunnels, GoHighLevel, or similar platforms.
- Working knowledge of attribution models and third-party analytics tools.
WHAT WE OFFER
- Competitive salary with performance-based bonuses tied to client results.
- On-site role at our Srinagar office — work locally while making a global impact.
- Mentorship and structured learning from senior marketers who have managed $80M+ in client revenue.
- Exposure to international markets and scaling campaigns at a level rarely available in Kashmir.
- A results-first culture: as long as you deliver, you have the autonomy to work in your own rhythm.
- Real career advancement — we promote from within and reward people who grow with us.
HOW TO APPLY
Send your CV along with a Cover Letter explaining your most impactful paid media campaign — what you ran, what results you drove, and what you'd do differently today. Applications without a Cover Letter will not be considered.
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