Digital Marketing Specialist

Position Details

Position: Performance Marketing

Location: Thane (Maharashtra)

CTC: 5-8 LPA

We are looking for a results-driven Performance Marketing Executive with experience in executing high-converting digital campaigns, specifically for the real estate sector. You will play a crucial role in generating quality leads for residential/commercial properties through paid marketing channels like Google Ads and Meta Ads (Facebook/Instagram).

KEY RESPONSIBILITIES:

Plan, execute, and optimise lead generation campaigns on Google Ads, Facebook Ads, and other digital platforms.

Create and manage ad campaigns focused on location-based targeting and buyer intent.

Optimise cost-per-lead (CPL), ROAS, and other key performance metrics.

Work with the creative/content team to develop compelling ad copies, creatives, and landing pages.

Monitor daily campaign performance and troubleshoot underperforming campaigns.

Track leads and conversions, and coordinate with sales teams for lead feedback and refinement.

Conduct keyword and competitor research specific to real estate projects.

Generate weekly and monthly performance reports with actionable insights

QUALIFICATIONS AND SKILLS:

Bachelor's degree in Marketing, Business, or a related field.

Google Ads or Meta Blueprint certification is a plus.

Prior experience in a real estate marketing agency or developer firm.

6 Months-3 years of hands-on experience in performance marketing (preferably in real estate or lead-gen industries)

• Expertise in Google Ads (Search & Display) and Meta Ads (Facebook/Instagram).
• Strong analytical mindset with experience in using Google Analytics, Meta Business Manager, and UTM tracking.
• Understanding of property buyer personas and behaviour.
• Basic knowledge of landing page tools (WordPress, Unbounce, etc.).
• Experience with lead management via Excel, Google Sheets, or CRM tools.