Digital Marketing Specialist

Rouzy Tribe (https://www.rouzytribe.com) is the Creative& Digital Marketing Agency serving clients in the real estate industry. We specialize in crafting innovative, impactful campaigns for brands and believe in the power of storytelling to deliver superlative results.

Our Hiring Philosophy:

Can do Attitude, Learning/Growth Mindset, Commitment to Excellence and Dedication is of utmost importance to us.

About the Role:

This role is pivotalin designing and executing high-impact digital media strategies that maximize brand visibility, lead generation, and ROI/ROAS while ensuring we extract the most value from every rupee spent.

Responsibilities:

• Media Planning: Develop, plan, implement and optimize paid digital and social media campaigns across platforms (Google, Meta, Instagram, YouTube, Programmatic, etc.).
• Cost Optimization & Efficiency: Identifyopportunities to reduceacquisition costs, improve media buying efficiencies, and drive higher return on ad spend (ROAS).
• Performance Analytics& Insights: Implementrobust tracking and data-driven decision-making to continuously refine campaign performance.
• Creative & Content Strategy: Work closely with teams to design high-performing ad creatives tailored for each platform.
• Industry Trends& Innovation: Stay ahead of digitalmarketing trends, AI-powered optimizations, and platform algorithm changes to keep Rouzy Tribe at the forefront of digital advertising.

Requirements:

• Proven expertise: in managing large-scale budgets (5crores+) with a track record of delivering cost efficiencies and revenue impact.
• Deep knowledge: of Google Ads, Meta Ads, Programmatic, and Performance Marketing.
• Strong analytical skills with experience using Google Analytics, Meta Business Suite, and other marketing analytics tools.
• Experience in Real Estate industry is a plus.