Digital Marketing Specialist

Company Description

Demi AI is an innovative technology company that leverages artificial intelligence to build smart, scalable solutions for diverse industries. With a focus on transforming complex problems into user-friendly applications, Demi AI fosters an environment of creativity, collaboration, and impact. Based in Bengaluru, we are committed to revolutionizing the tech landscape and enabling businesses to unlock their full potential.

Qualifications

• Own end-to-end execution of paid campaigns across Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube) - from setup and targeting to optimisation and reporting.
• Build and manage audience strategies including custom audiences, lookalike audiences, retargeting pools, and keyword targeting frameworks.
• Run structured A/B tests on creatives, copy, audiences, and landing pages to continuously improve CAC, ROAS, and conversion rates.
• Monitor daily campaign performance, identify anomalies, and implement rapid fixes to ensure budget is being deployed efficiently at all times.
• Set up and maintain conversion tracking across Google Tag Manager, Meta Pixel, and analytics tools to ensure accurate attribution and reporting.
• Collaborate closely with the design team to brief, iterate, and refresh ad creatives based on performance insights.
• Produce weekly performance reports with clear insights, learnings, and next steps - you communicate data like a story, not a spreadsheet dump.
• Stay ahead of platform updates, algorithm changes, and emerging ad formats across Meta and Google ecosystems.

Skills Required:

• Meta Ads Manager
• Google Ads
• Google Display ads
• Youtube Ads
• ROAS optimization
• Retargeting
• LAL planning
• Funnel optimization

What we're looking for:

• 1–2 years of hands-on experience running paid campaigns on Meta and Google - this is an execution role, not a strategy-only role.
• Working knowledge of full-funnel ad strategy: top-of-funnel awareness, middle-funnel consideration, and bottom-of-funnel conversion campaigns.
• Comfort with numbers - you know your way around a dashboard, can spot a bad ROAS before it burns the budget, and make decisions from data, not gut alone.
• A bias for action - you ship, test, learn, and iterate faster than you plan. You're not waiting for a perfect brief to get started.
• Interest in the AI/SaaS/productivity space - you'll be marketing a product used by professionals who hate wasted time, and you should feel the same.