Digital Marketing Specialist

Digital Marketing Specialist

Department: Marketing

Position: 3

Exp Level: 2 - 7 Years only

Work Timings: 2 PM - 11 PM IST

About PragmaEdge

PragmaEdge is a digital transformation partner enabling enterprises to modernize their technology stack through cloud, data, AI, automation and enterprise application solutions. We work with global clients especially in the US - to accelerate innovation, optimize operations, and drive measurable business outcomes.

We are looking for a strategic, hands-on growth marketing who can drive Go-to-Market (GTM), execute high-impact Account-Based Marketing (ABM) programs, and enable our Sales teams to win in competitive enterprise markets. This role will work closely with Head of Marketing.

Role Overview

He/she will act as the bridge between Service Lines, Sales and Marketing to position PragmaEdge's solutions effectively in the US market. This role requires a strong understanding of B2B technology services, enterprise sales cycles, and value-based messaging.

You will own positioning, GTM strategy, ABM programs and Sales enablement initiatives that directly contribute to pipeline growth and revenue acceleration.

Key Responsibilities

1. Go-to-Market (GTM) Strategy

• Develop and execute GTM for PragmaEdge's service offerings (Cloud, Data, AI, Enterprise Platforms, Automation).
• Define Ideal Customer Profiles (ICPs), buyer personas (CIO, CTO, VP Engineering, Digital Transformation Leaders) and vertical-specific messaging.
• Lead launch strategies for new service capabilities, partnerships and solution accelerators.
• Align Marketing, Sales and Practice Leaders to ensure cohesive go-to-market execution.

2. Account-Based Marketing (ABM)

• Design and execute targeted ABM campaigns for strategic US enterprise accounts.
• Collaborate with Sales to identify high-value accounts and create personalized outreach strategies.
• Build multi-channel ABM programs (LinkedIn, paid media, webinars, executive roundtables, content syndication, email sequences).
• Measure campaign influence on pipeline, deal velocity

3. Sales Enablement

• Develop high-impact sales collateral: pitch decks, case studies, solution briefs, industry-specific messaging, battle cards, and ROI narratives.
• Create value-based storytelling frameworks for enterprise buyers.
• Conduct regular enablement sessions with Sales teams on positioning and competitive differentiation.
• Support strategic deal pursuits with customized messaging and proposal inputs.

4. Positioning & Messaging

• Craft differentiated messaging for PragmaEdge's technology and transformation services.
• Conduct competitive analysis and win/loss analysis to refine positioning.
• Translate technical capabilities into business value for enterprise stakeholders.
• Ensure consistent messaging across website, campaigns, proposals and thought leadership.

5. Performance & Analytics

• Define KPIs for GTM and ABM initiatives (pipeline contribution, MQL-to-SQL conversion, deal acceleration).
• Track campaign performance and revenue attribution.
• Continuously optimize strategies using data-driven insights.

Required Qualifications

• 2- 7 years of Growth Marketing experience with US-based technology companies (B2B SaaS or IT Services preferred).
• Proven experience building and executing GTM strategies in enterprise environments.
• Hands-on experience with Account-Based Marketing (ABM) programs targeting US enterprise accounts.
• Strong Sales Enablement experience supporting revenue teams.
• Deep understanding of US enterprise buying cycles and consultative selling.
• Excellent storytelling, communication, and stakeholder management skills.
• Experience with CRM and marketing automation tools.

Preferred Qualifications

• Experience in IT Services / Digital Transformation companies.
• Exposure to cloud ecosystems (AWS, Azure, GCP), enterprise platforms, or AI/data services.
• Experience working with global delivery teams.
• Bachelor Degree with 3 years experience