Digital Marketing Specialist

Position: Digital Marketing Manager/Specialist (Minimum 2+ years of experience in digital marketing)

We are seeking a qualified Digital Marketing Manager/Specialist to lead the development of effective, long-term digital marketing strategies for our company and clients. The ideal candidate should possess extensive marketing experience and a strong passion for digital technologies. You will collaborate closely with various teams to ensure consistency across all digital marketing channels and provide innovative ideas to enhance and maintain a robust online presence for the company and its clients.

Key Responsibilities:

Social Media Management: You will be responsible for day-to-day tasks associated with digital marketing, branding, and marketing activities. This role requires a candidate to have exceptional communication skills, knowledge of social media marketing, and web analytics.

ON-Page, Technical SEO and OFF Page SEO: Keyword research, Keyword position monitoring, come with ways to increase ranking, backlinking activities, schema markup etc

Google Ads Management: Design, optimize, and oversee Google Ads campaigns aimed at boosting brand visibility, driving traffic, and generating high-quality leads. Regularly monitor and analyze campaign performance, making data-driven adjustments to achieve optimal outcomes.

Paid Advertising: Create and implement paid advertising campaigns across multiple platforms, including social media and display networks. Employ additional strategies to enhance campaign effectiveness and return on investment (ROI).

Analytics and Reporting: Conduct regular analyses and reporting on the performance of digital marketing campaigns using Google Analytics. Provide actionable insights and recommendations for ongoing improvement.

Lead Generation: Generate high-quality leads through digital marketing initiatives. Implement lead generation strategies and monitor lead conversion rates.

Requirements:

• Female candidates preferred
• Strong written and verbal communication skills in English is mandatory.
• Bachelor's degree in marketing, business, or a related field.
• Min 2 plus yrs Experience in Campaign Management
• Minimum 2+ years of experience in digital marketing, with a strong focus on Google Ads, paid advertising, and HubSpot.
• Proficiency in using Google Ads, Google Analytics, and other digital marketing tools.
• A track record of successful digital marketing campaigns with measurable results.
• Excellent analytical and data-driven decision-making skills.