Digital Marketing Specialist

About Pangolin Marketing

We're a creative storytelling studio for tech-for-good companies. We exist because B2B marketing is drowning in templated, low-strategy campaigns that all blur into one. We believe the right blend of creativity, strategy, and accountability helps brands cut through and tell stories worth sharing.

We work with B2B SaaS, climate tech, and impact-driven organizations/companies that exist to make a lasting impact through innovation. Our clients don't need more content. They need marketers who can own narrative, messaging, and execution end-to-end and use content as a growth lever, not a handoff.

Our positioning: We're not a do everything agency. We specialize in creative storytelling and full-funnel growth for companies that refuse to be boring. We merge performance and creativity because pretty campaigns that don't generate pipeline are useless, and data-driven campaigns with no soul don't cut through.

Our Ethos: Who We Are

We believe in:

1. Experimentation over templates

We form hypotheses, run tests, kill what doesn't work, and scale what does. We don't copy-paste best practices from HubSpot blogs.

2. Strategy before tactics

We ask why before how. A brilliant LinkedIn ad campaign built on the wrong positioning is just expensive noise.

3. Ownership, not hand-holding

Remote work requires self-starters who unblock themselves, ask sharp questions, and drive work forward without daily check-ins. If you need constant supervision, you'll struggle here.

4. Learning agility over credentials

We care more about how fast you learn than where you went to school or which name-brand agency trained you. Curiosity + structured thinking > years of experience.

5. Depth over breadth

We'd rather be the best at strategic storytelling for our niche than be mediocre at 47 services. Specialists win, generalists fade.

6. Business impact over vanity metrics

We measure what matters: pipeline influenced, CAC by channel, conversion rates. 10K impressions means nothing if it doesn't move a deal forward.

You'll fail here if:

- You need playbooks to operate. We work in ambiguity which means client briefs are incomplete, data is messy, and you have to form hypotheses without perfect information.

- You can't write clearly. Remote teams live or die on written communication. If your briefs are vague or full of buzzwords, you'll create chaos.

- You default to industry best practices. Our clients hire us because they're tired of generic marketing. If your instinct is let's do what everyone else does, this isn't the place.

- You need external validation to stay motivated. We're a small, lean team. You won't get daily praise or gold stars. You'll get feedback (direct, sometimes blunt) and the expectation that you'll iterate and improve.

- You think marketing = running ads. We architect revenue systems positioning, messaging, experimentation roadmaps, funnel optimization, attribution. Ads are one tool, not the whole job.

- You expect content to be handed to you by writers. This role assumes you can think, structure, and draft content yourself.

Core Responsibilities:

1. Design and ship demand generation experiments

- Form hypotheses about what will generate qualified pipeline (not just traffic)

- Run tests across paid (Google/Meta/LinkedIn), organic (SEO/content), email, and automation

- Analyze results, kill losing experiments fast, double down on winners

- Report on CAC by channel, funnel conversion rates, marketing-influenced pipeline

2. Build and optimize marketing automation systems

- Architect lifecycle stages, lead scoring, routing logic, and multi-step nurtures in HubSpot/Marketo

- Own email end-to-end: segmentation, A/B testing (subject/content/CTA/timing), drip sequences, attribution to SQLs

- Debug broken workflows, improve conversion rates, maintain clean data hygiene

3. Execute full-funnel campaigns with strategic rigor

- Paid: Plan, launch, and optimize campaigns (Google/Meta/YouTube) audience strategy, creative testing, budget pacing, conversion tracking integrity

- Organic: Build SEO systems keyword/intent mapping, content strategy aligned to buying stages, technical/on-page optimization for high-intent, non-branded traffic

- Emerging: Optimize for AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) structure content for AI overviews, featured snippets, passage understanding

- Content ownership: Plan, write, and maintain core growth content across channels (SEO, landing pages, email, social, sales enablement) for your accounts. AI tools are expected; abdication of thinking or quality is not.

4. Collaborate across teams

- Own messaging and content execution end-to-end for assigned accounts.

- Collaborate with design and dev to productionise ideas, but retain responsibility for content strategy, drafts, and quality.

- Write clear briefs no one should have to guess what you need.

- Give and receive feedback with directness and grace.

5. Report on what actually matters

- Build dashboards tracking leading indicators (CTR, CVR, demo show rate) and lagging indicators (pipeline, revenue, ROAS)

- Present insights with clear so what recommendations, not just data dumps

What We're Looking For the Non-Negotiables:

1. Learning Agility

• You learn new domains fast, update your thinking when data contradicts your hypothesis, and don't need hand-holding to become useful.
• For example you've taught yourself something complex (a tool, a framework, a domain) and can walk us through your learning process.

2. Structured Thinking

• You break ambiguous problems into hypotheses, prioritize by impact/effort, and make tradeoffs with clear logic. You can explain why X over Y with a framework, not just gut feel.

3. Ownership (Remote)

• You drive work forward without daily check-ins, proactively unblock yourself, ask sharp questions, and hit deadlines.

4. Clear Communication

You write crisp briefs, explain complex ideas simply, and don't hide behind jargon.

- Evidence we look for: Your application is clear, specific, and jargon-free.

5. Intellectual Curiosity

You question assumptions, seek disconfirming evidence, and stay current without being told to.

We will look for - you have a learning system (swipe file, newsletter subscriptions, side projects, notes) that shows continuous growth.

We'll Teach You These:

- Marketing automation platforms (HubSpot, Marketo, Pardot)

- Paid ads platforms (Google Ads, Meta Ads, LinkedIn Campaign Manager)

- SEO/AEO/GEO tools (GA4, Search Console, Semrush, Ahrefs, Screaming Frog)

- Attribution and reporting (GA4, Looker, Data Studio)

- Specific industry knowledge (SaaS, climate tech, nonprofit buying behaviors)

Note: If you have 0 years of experience but demonstrate the 5 traits above + baseline marketing literacy, we'll consider you. If you have 3 years of experience but lack structured thinking or remote ownership, you won't succeed here.

What You Get (Beyond Salary)

1. Accelerated learning

You'll work on 2-3 clients simultaneously across different industries (SaaS, climate tech, nonprofits). Most agencies silo you into one channelwe train you full-funnel.

2. Strategic exposure

You won't just run campaigns i.e you'll sit in on positioning discussions, pricing strategy, ICP definition. You'll learn how marketing connects to revenue.

3. Direct feedback

Small team = you get feedback from senior strategists and founders, not just your manager. We'll tell you what's working and what's not, directly and quickly.

4. Ownership over execution

We don't have layers of approval. If your hypothesis is sound and your experiment is set up correctly, you ship it. You own the outcome.

5. Remote flexibility

Work from anywhere in India. Async-first culture (we don't do daily standups). Results > hours logged.