Digital Marketing Specialist

Company Description Maieutic is a Bengaluru-based company founded in 2018 that specializes in digital learning solutions and Online Program Management for educational institutions. The organization focuses on creating scalable e-learning offerings, including academic content, instructional design, and MOOC development using tools such as Articulate. Maieutic also supports universities with online sales and marketing through technology-driven solutions and strategic partnerships. Team members collaborate closely with institutions to enhance the reach and effectiveness of online education programs. The work environment emphasizes innovation in education technology and growth opportunities in the digital learning space.

Role Description The Digital Marketing Specialist will manage and execute online marketing initiatives to promote Maieutic's digital learning solutions and partner programs. Daily responsibilities include planning and running social media campaigns, optimizing digital channels, monitoring web analytics, and creating performance reports to guide marketing decisions. The role will also involve coordinating with internal teams to align marketing messages, supporting lead generation and nurturing activities, and ensuring consistent brand presence across platforms. This is a full-time, on-site role based in Bangalore Urban, requiring close collaboration with colleagues and stakeholders to support the organization's growth objectives.

Qualifications

• Candidates should possess strong skills in Digital Marketing and Online Marketing, with experience planning and executing campaigns across multiple channels.
• Candidates should possess skills in Social Media Marketing, including content planning, audience engagement, and platform-specific optimization.
• Candidates should possess skills in Web Analytics, with the ability to interpret data, track KPIs, and use insights to improve campaign performance.
• Candidates should possess strong Communication skills, including clear written and verbal communication and the ability to collaborate with cross-functional teams.
• Relevant experience in education technology, online programs, or e-learning marketing is beneficial.
• A bachelor's degree in Marketing, Communications, Business, or a related field is preferred.
• Familiarity with marketing automation tools, SEO/SEM practices, and CRM systems is an advantage.