Digital Marketing Specialist

Job Title: Digital Marketing Executive / Specialist

Experience Required: 2 to 3 Years

Location: Banaswadi

Job Type: Full-Time

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Job Summary:

We are seeking a skilled and result-oriented Digital Marketing Executive with 2 to 3 years of experience to plan, execute, and optimize online marketing campaigns across multiple digital channels. The ideal candidate should have hands-on experience in SEO, Google Ads, social media marketing, content strategy, and analytics.

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Key Responsibilities:

• Develop and implement digital marketing strategies to drive traffic, engagement, and leads.

• Manage and optimize campaigns across Google Ads, Meta Ads, and other PPC platforms.

• Handle on-page and off-page SEO activities to improve organic rankings and traffic.

• Oversee social media accounts and create engaging content calendars.

• Track, analyze, and report performance metrics using Google Analytics and other tools.

• Collaborate with design, content, and development teams for campaign execution.

• Monitor competitor activities and identify new growth opportunities.

• Execute email marketing campaigns and track open/click-through rates.

• Manage website updates, landing pages, and A/B testing for conversion optimization.

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Requirements:

• 2 to 3 years of experience in digital marketing.

• Strong understanding of SEO, SEM, social media platforms, and content marketing.

• Proficient in tools like Google Ads, Google Analytics, Meta Ads Manager, Search Console, SEMrush/Ahrefs.

• Google Ads and/or HubSpot certification (preferred).

• Good knowledge of content creation tools (Canva, ChatGPT, etc.).

• Strong analytical, communication, and project management skills