Digital Marketing Specialist

Job Description

Digital Marketing Executive

Years Experience: 3-5 Years

Real Estate Experience is must

Role Overview

We are looking for an experienced Digital Marketing Executive with 35 years of hands-on experience in executing high-performing campaigns. The candidate should be capable of independently managing digital channels, generating leads, and driving brand visibilitypreferably in the real estate sector.

Key Responsibilities

Plan, execute, and optimize multi-channel digital marketing campaigns

Manage and scale paid campaigns (Google Ads, Meta Ads, YouTube Ads)

Drive lead generation campaigns with strong CPL optimization

Handle SEO strategy (on-page & off-page) to improve rankings

Manage social media marketing and content calendars

Analyze performance using Google Analytics, Meta Insights, and other tools

Create campaign reports with actionable insights

Coordinate with sales & presales teams for lead funnel optimization

Work on landing pages, email campaigns, and remarketing strategies

Required Skills

Strong experience in performance marketing & lead generation

Hands-on expertise in Google Ads & Meta Ads Manager

Good understanding of SEO, SEM, and keyword planning

Experience with analytics tools (Google Analytics, Tag Manager)

Ability to handle budget planning & ROI optimization

Knowledge of content marketing & basic design tools (Canva, etc.)

Eligibility Criteria

Bachelor's degree in Marketing / Business / Relevant field

35 years of proven experience in Digital Marketing

Experience in Real Estate Marketing is highly preferred