Digital Marketing Specialist

We are looking for a Performance Marketing Executive to work with a leading advertising agency in Chennai!

Key Responsibilities:

• Develop and manage paid digital marketing campaigns (Google Ads, Meta Ads, Amazon Ads.) to meet business goals like lead generation, sales, or brand awareness.
• Monitor and optimize campaign performance regularly to ensure KPIs such as CTR, CPC, CPA, ROAS, and conversion rate are met.
• Conduct A/B testing for ad creatives, landing pages, and audiences.
• Analyze campaign data using Google Analytics, Meta Business Manager, and other analytics tools.
• Prepare weekly/monthly performance reports with actionable insights and strategic recommendations.
• Work closely with the creative team to develop effective ad copies and visuals.
• Manage budgets effectively and ensure efficient spending across campaigns.
• Stay up to date with the latest trends and best practices in performance marketing and digital advertising.
• Identify new growth opportunities through emerging ad platforms or strategies.

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3+ years of hands-on experience in performance marketing / PPC / paid media.
• Proficiency in Google Ads, Facebook Ads Manager, LinkedIn Ads, and other paid platforms.
• Strong knowledge of Google Analytics, Tag Manager, and conversion tracking.
• Excellent analytical skills and attention to detail.
• Ability to multitask and manage multiple campaigns in a fast-paced environment.
• Google Ads or Meta Certification is a plus.

Preferred Skills:

• Experience with tools like SEMrush, Ahrefs, Hotjar, or HubSpot.
• Familiarity with CRM systems and marketing automation tools.
• Understanding of basic HTML, landing page design, and user funnels.

Warm regards,

WhizzHR