Key responsibilities:
Channel Management:
- Oversee and optimize digital marketing channels, including Search Engine Marketing (SEM), Search Engine Optimization (SEO), social media, Email Marketing, and Display Advertising (CTV, OTT, GND etc).
- Ensure campaigns are aligned with overall brand objectives and target audience.
Social Media &Digital Brand Building:
- Design, build, and maintain the Milton brand's social media presence across various platforms.
- Create engaging and relevant content to foster community interaction and brand loyalty.
- Develop and implement strategies to enhance the Milton brand's visibility, reputation, and customer engagement within the digital space.
- Ensure content is optimized for SEO, audience engagement, and brand messaging.
- Maintain consistency in messaging across all digital platforms to strengthen brand identity.
Budget Allocation:
- Manage the digital marketing budget efficiently, ensuring effective allocation for maximum Return on Investment (ROI) and cost efficiency.
- Track campaign expenditures and adjust spending based on performance.
- Assess campaigns against predetermined goals, adjusting strategies where necessary.
Influencer Marketing:
- Develop and implement influencer marketing strategies to enhance brand visibility and engagement.
- Manage relationships with influencers, ensuring alignment with brand values and messaging.
Online Reputation Management:
- Maintain a positive sentiment for the brand by online reputation management and addressing brand mentions, feedback, and reviews across digital platforms. And share key insights for improvements.
- Implement strategies to enhance the brand's reputation and resolve negative sentiments.
Performance Marketing:
- Lead performance marketing initiatives, including paid media campaigns and paid search, to maximize lead generation, sales, and customer acquisition.
- Optimize ads and campaigns based on performance data and audience insights.
