Digital Marketing Specialist

Key responsibilities:

Channel Management:

• Oversee and optimize digital marketing channels, including Search Engine Marketing (SEM), Search Engine Optimization (SEO), social media, Email Marketing, and Display Advertising (CTV, OTT, GND etc).
• Ensure campaigns are aligned with overall brand objectives and target audience.

Social Media &Digital Brand Building:

• Design, build, and maintain the Milton brand's social media presence across various platforms.
• Create engaging and relevant content to foster community interaction and brand loyalty.
• Develop and implement strategies to enhance the Milton brand's visibility, reputation, and customer engagement within the digital space.
• Ensure content is optimized for SEO, audience engagement, and brand messaging.
• Maintain consistency in messaging across all digital platforms to strengthen brand identity.

Budget Allocation:

• Manage the digital marketing budget efficiently, ensuring effective allocation for maximum Return on Investment (ROI) and cost efficiency.
• Track campaign expenditures and adjust spending based on performance.
• Assess campaigns against predetermined goals, adjusting strategies where necessary.

Influencer Marketing:

• Develop and implement influencer marketing strategies to enhance brand visibility and engagement.
• Manage relationships with influencers, ensuring alignment with brand values and messaging.

Online Reputation Management:

• Maintain a positive sentiment for the brand by online reputation management and addressing brand mentions, feedback, and reviews across digital platforms. And share key insights for improvements.
• Implement strategies to enhance the brand's reputation and resolve negative sentiments.

Performance Marketing:

• Lead performance marketing initiatives, including paid media campaigns and paid search, to maximize lead generation, sales, and customer acquisition.
• Optimize ads and campaigns based on performance data and audience insights.