About The Role
We are looking for a creative and performance-driven Digital Marketing Specialist with experience in the Hospitality and F&B industry. The ideal candidate should have expertise in digital marketing, social media management, performance marketing, and traditional marketing initiatives. The role requires someone who can build brand awareness, generate leads, increase footfall, and drive revenue through integrated marketing campaigns.
Key Responsibilities
Digital Marketing
- Plan, execute, and optimize digital marketing campaigns across Google, Meta, LinkedIn, and other relevant platforms.
- Develop and implement strategies to increase brand awareness, customer engagement, and online conversions.
- Monitor website traffic, SEO performance, and campaign effectiveness using Google Analytics and other reporting tools.
- Coordinate with agencies and internal teams to ensure timely campaign execution.
- Social Media Management
- Manage social media platforms including Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.
- Create monthly content calendars aligned with business objectives.
- Coordinate with graphic designers, photographers, and videographers for engaging content.
- Monitor community engagement, respond to customer interactions, and maintain brand reputation.
- Track social media performance and recommend improvements.
Performance Marketing
- Plan and manage paid campaigns on Meta Ads, Google Ads, and other digital platforms.
- Optimize campaigns for lead generation, reservations, event bookings, and customer acquisition.
- Manage advertising budgets and maximize ROI.
- Conduct A/B testing and audience segmentation for improved campaign performance.
- Prepare weekly and monthly performance reports.
- Traditional Marketing
- Plan and execute offline marketing campaigns including print advertisements, outdoor branding, radio, events, and promotional activities.
- Coordinate branding materials such as brochures, standees, banners, and promotional merchandise.
- Work with vendors and marketing partners for offline campaigns.
- Support restaurant launches, events, festivals, and promotional activities.
Brand & Marketing Coordination
- Maintain brand consistency across all online and offline communication.
- Collaborate with Operations, Sales, and Hospitality teams for marketing initiatives.
- Coordinate influencer marketing, partnerships, PR activities, and brand collaborations.
- Identify new marketing trends and implement innovative promotional ideas.
Required Skills
- Digital Marketing Strategy
- Performance Marketing (Google Ads & Meta Ads)
- Social Media Management
- SEO & SEM
- Google Analytics
- Email Marketing
- Content Marketing
- Canva/Adobe Creative Suite (preferred)
- Marketing Automation Tools
- Strong Communication & Presentation Skills
- Vendor & Agency Management
- Campaign Planning & Execution
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Experience
- 2-4 years of experience in Digital Marketing.
- Mandatory experience in the Hospitality, Restaurant, Café, Hotel, or F&B industry.
- Proven experience managing social media, performance marketing, and integrated marketing campaigns.
Preferred Candidate Profile
- Experience working with hospitality brands, restaurants, cafés, hotels, or entertainment venues.
- Strong understanding of consumer behavior and hospitality marketing trends.
- Creative thinker with excellent analytical and problem-solving skills.
- Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
How To Apply
Share your CV
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