Digital Marketing Specialist

About GUS India

GUS Education India (GEI) is the education arm of Global University Systems, a leading Global Education conglomerate. Established in 2017, GEI boasts a portfolio of over 35 Institutions and collaborates with prestigious universities and institutions worldwide, offering educational services that enhance their operations and impact.

Working Hours : 1:30pm to 10:30pm with 2 way cab facilities

Days : Mon to Fri (Hybrid model)

DESIRED PROFILE

QUALIFICATION

• Need Immediate joiners only
• graduate level and equivalent work experience

SKILLS

• End to end campaign management
• Excellent project management skills, capable of handling multiple PPC campaigns simultaneously, ensuring timely and high-quality execution.
• Strong communication and interpersonal skills, with the ability to effectively present ideas to the PPC Manager and collaborate with cross-functional teams.
• Experience working in a diverse and multicultural environment, with an understanding of regional market nuances and consumer behaviors.
• Strong data-driven problem-solving skills with a focus on continually optimizing and improving the performance of PPC campaigns.
• Proficiency in using PPC tools, platforms, and analytics, along with familiarity with project management tools and software. Experience with AI and automation tools for PPC is highly desirable.
• proficiency in English, with excellent communication skills, both written and verbal. Additional language skills that are relevant to the assigned region would be a plus.
• A proactive, forward-thinking mindset, with the ability to stay ahead of future trends and challenges in digital advertising and specifically in the realm of PPC within their region.
• Proven ability to work effectively both as an individual contributor and within a larger team, contributing to the success of team projects and PPC campaigns.
• An inherent interest in continuously developing skills and knowledge in the latest trends in PPC, including the application of AI and other advanced technologies in campaign management.

Demonstrated history of executing successful campaigns that not only showcase superior advertising skills but also display the ability to work effectively within a team setting.

RELEVANT EXPERIENCE

• Solid experience (4+ years) in managing successful PPC campaigns across multiple platforms such as Google Ads, Bing and others. Candidates should demonstrate a strong track record of positive return on investment and goal achievement.