Digital Marketing Specialist

Key Responsibilities:

• Manage digital marketing campaigns throughout all stages of the project lifecycle.
• Understand client needs and implement tailored digital marketing campaigns to fit those needs.
• Provide analytical reporting of campaign performance to stakeholders.
• Plan, create, and implement strategies aimed at increasing search traffic and generating leads.
• Identify and implement relevant keywords for the website to ensure maximum exposure in search engines.
• Optimize long tail and competitive keywords to drive traffic and generate leads.
• Develop optimized strategies for targeting specific product sections (especially electronics and computers) to achieve higher visibility and rankings.
• Handle both On-Page and Off-Page SEO activities.
• Track and analyze website traffic using Google Analytics and Google Search Console.
• Monitor competitor keyword rankings and create strategies based on competitor performance.
• Create and execute SEO and SEM campaigns, projections, PowerPoint presentations, and audits.
• Maintain and update Weekly and Monthly SEO Traffic Reports.
• Plan and execute Google AdWords and Facebook Ads campaigns to drive traffic and leads.

Qualifications & Experience:

• Bachelor's degree or equivalent with formal certification in Search Engine Marketing (SEM) or Digital Marketing.
• Proficiency in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint, etc.).
• Proven experience with SEO and SEM.
• Strong written, verbal, and collaboration skills.
• Minimum 3+ years of relevant experience in e-commerce SEO, either client-side or agency-side.
• Hands-on experience with HTML and CSS coding.
• Demonstrated experience in creating and executing Google AdWords and Facebook campaigns.
• Specific experience in e-commerce, particularly in Electronics, Electronic Gadgets, and IT Hardware, would be a plus.