Digital Marketing Specialist

We are looking for a hands-on Digital Marketing Executive with strong e-commerce experience to drive online growth and performance. This role is ideal for someone who understands Shopify, performance marketing, and data-driven customer acquisition in a premium/luxury environment.

What You'll Own:

- Manage and optimize Shopify store performance- Drive paid campaigns across Meta, Google & other relevant platforms- Improve ROAS, conversions, and customer acquisition cost- Plan and execute email marketing & retention campaigns- Track and analyze website performance (GA4, Shopify analytics)- Work closely with creative team for campaign execution- Optimize product pages, landing pages & conversion funnels

What We're Looking For:

- 2–4 years of digital marketing experience- Hands-on Shopify management experience (mandatory)- Strong understanding of performance marketing & paid ads- Experience in D2C / fashion / luxury brand preferred- Comfortable with analytics, reporting & optimization- Execution-focused, detail-oriented