Digital Marketing Specialist

Digital Marketing Specialist

Company Description

Fuworx Innovations Private Limited specializes in helping businesses achieve growth through innovative digital solutions. With expertise in Digital Engineering and Business Services, we empower organizations to modernize applications, streamline operations, and adopt advanced technologies such as Cloud, AI, Automation, and DevOps.

Serving industries including Banking, Healthcare, Retail, Manufacturing, Telecom, and the Public Sector, Fuworx delivers practical, scalable, and technology-driven solutions that create measurable business impact. Join Fuworx, where technology meets innovation and every solution drives success.

Experience: 2+ Years

Employment Type: Full-Time

Work Location: Hyderabad (Work from Office)

Role Overview

Fuworx Innovations is looking for a results-oriented Digital Marketing Specialist with 2+ years of experience to drive brand awareness, lead generation, and business growth through innovative digital marketing strategies. The ideal candidate should have hands-on experience in social media marketing, SEO, performance marketing, content strategy, and analytics, with a strong focus on generating qualified leads and improving campaign ROI.

Key Responsibilities

* Plan, execute, and optimize digital marketing campaigns across multiple channels.

* Develop and implement lead generation strategies to drive qualified business opportunities through organic and paid marketing.

* Create, manage, and optimize lead generation campaigns using Meta Ads, Google Ads, LinkedIn, landing pages, and email marketing.

* Manage and grow social media platforms including LinkedIn, Instagram, Facebook, and X.

* Create engaging content such as social media posts, blogs, carousels, case studies, reels, and short-form videos.

* Run, monitor, and optimize paid advertising campaigns to maximize conversions and ROI.

* Develop and execute SEO strategies to improve website rankings and organic traffic.

* Perform keyword research and optimize website content for search engines.

* Track, analyze, and report campaign performance using Google Analytics, Search Console, and other marketing tools.

* Conduct market research, audience analysis, and competitor analysis to identify growth opportunities.

* Collaborate with the sales, design, and content teams to align marketing campaigns with business objectives.

* Optimize landing pages and marketing funnels to improve conversion rates.

* Ensure consistent branding and messaging across all digital channels.

Required Skills & Qualifications

* Bachelor's degree in Marketing, Business, Communications, or a related field.

* Minimum 2 years of hands-on experience in Digital Marketing.

* Proven experience in Lead Generation and demand generation campaigns.

* Strong knowledge of Social Media Marketing and Content Strategy.

* Hands-on experience with Google Ads, Meta Ads, and LinkedIn Marketing.

* Good understanding of SEO, keyword research, and content optimization.

* Experience with Google Analytics, Google Search Console, Canva, and marketing automation tools.

* Understanding of lead nurturing, conversion funnels, and campaign optimization.

* Excellent analytical, communication, and creative problem-solving skills.

* Ability to manage multiple campaigns and meet deadlines.

Good to Have

* Experience working with B2B or technology companies.

* Knowledge of Marketing Automation and CRM tools (HubSpot, Zoho CRM, Salesforce, etc.).

* Understanding of Conversion Rate Optimization (CRO).

* Experience managing international marketing campaigns and global clients.

Interview Details

Interview Mode: Face-to-Face

Interview Location:

Fuworx Innovations Private Limited (Pace IIT & Medical)

Pillar No. 1040, 8-3-214/A/1, 2nd Floor, Near South Indian Bank – Ameerpet Branch, Srinivasa Nagar West, Ameerpet, Hyderabad, Telangana – 500038

contact Number : 8919980393

Mail: [Confidential Information]