Digital Marketing Specialist

PPC:

Assist in setting up and managing PPC campaigns (Search, Display, Performance Max, etc.) Manage and support multiple client campaigns simultaneously, ensuring timely updates and performance tracking

Conduct keyword research, competitor benchmarking, and audience targeting for paid campaigns

Write compelling ad copy and help with A-B testing

Monitor campaign performance using tools like Google Ads, Meta Ads Manager, and Google Analytics

Track conversions and optimize campaigns for KPIs like ROAS, CTR, CPC, and CPA

Prepare performance reports and dashboards for internal teams or clients.

SEO:

Conduct keyword research for organic search growth using tools like Google Keyword Planner, SEMrush, or Ahrefs

Assist with on-page SEO- optimizing meta titles, meta descriptions, header tags, and internal linking

Support technical SEO tasks such as site speed improvements, sitemap submissions, and fixing crawl errors

Help with content optimization for blogs, landing pages, and product-service pages to improve search rankings

Monitor and report on keyword rankings, organic traffic trends, and SEO KPIs

Support link-building outreach campaigns and off-page SEO initiatives

Stay updated on Google algorithm changes and SEO best practices

Requirements

This role reports to the Team Manager.

Years of Experience: 5 - 7 years

Required Skills:

Basic to intermediate understanding of both PPC and SEO concepts

Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics, and Google Tag Manager

Familiarity with SEO tools such as SEMrush, Ahrefs, Screaming Frog, or Google Search Console

Knowledge of digital marketing metrics like CTR, CPC, Quality Score, organic CTR, and domain authority

Strong analytical skills and a data-driven mindset

Ability to support tracking, UTM tagging, and conversion setup

Proficiency in Excel-Google Sheets for reporting

Strong written communication skills for ad copy and SEO content suggestions