About The Company
Asian Hires is a leading global recruitment and talent acquisition firm dedicated to connecting top-tier professionals with innovative organizations across diverse industries. With a strong emphasis on quality, integrity, and client satisfaction, Asian Hires has established a reputation for delivering tailored staffing solutions that meet the dynamic needs of the modern workforce. The company prides itself on leveraging the latest market insights and technological advancements to facilitate seamless hiring processes, ensuring both clients and candidates achieve their strategic objectives. Committed to fostering long-term relationships, Asian Hires continually invests in its talent pool and operational excellence to maintain its position as a trusted partner in the recruitment industry.
About The Role
We are seeking a proactive and performance-driven Digital Marketing Executive to join our dynamic marketing team at Asian Hires. This role is pivotal in supporting our global lead generation and brand-building initiatives through innovative digital strategies. The ideal candidate will possess hands-on experience in SEO, Google Ads, digital analytics, and marketing operations, with the ability to contribute effectively across multiple digital channels. You will work closely with cross-functional teams to optimize our online presence, execute targeted marketing campaigns, and support exhibition marketing activities. This position offers an excellent opportunity for a motivated individual to grow within a fast-paced environment and make a tangible impact on our global outreach efforts.
Qualifications
The ideal candidate should hold a bachelor's degree in marketing, Business, IT, Communications, or a related field. A minimum of 3 to 5 years of experience in digital marketing, including expertise in SEO, PPC, and performance marketing, is essential. Certifications in Google Ads and Google Analytics are preferred, demonstrating your proficiency in managing and analyzing digital campaigns. Candidates should also have familiarity with marketing automation tools, content management systems, and data analysis platforms. A strong understanding of B2B marketing strategies and excellent communication skills are highly valued to succeed in this role.
Responsibilities
As a Digital Marketing Executive at Asian Hires, your responsibilities will encompass a broad range of digital marketing activities:
- SEO & Organic Growth: Execute on-page, off-page, and technical SEO activities, conduct keyword research and competitor analysis, monitor website performance using Google Analytics and Search Console, collaborate with content and development teams to implement SEO recommendations, and build backlink acquisition initiatives.
- Performance Marketing (PPC): Plan, execute, monitor, and optimize Google Ads campaigns across Search, Display, Remarketing, and Performance Max channels. Conduct keyword research, audience targeting, create compelling ad copies, optimize landing pages, and monitor KPIs such as CTR, CPC, CPA, and ROAS. Manage advertising budgets to improve campaign efficiency.
- Lead Generation & Marketing Operations: Support inbound and outbound lead generation activities, prepare prospect databases through market research and data scraping, assist in lead qualification and tracking, maintain marketing databases, and coordinate with sales teams to enhance lead quality and conversion rates.
- Analytics & Reporting: Generate weekly and monthly performance reports, monitor website traffic and campaign effectiveness, conduct A/B testing, and identify opportunities for marketing optimization through data analysis.
- Social Media & Content Support: Support LinkedIn marketing and employer branding initiatives, coordinate content publishing, work with designers and content creators, and ensure messaging consistency across all digital assets.
- Other Responsibilities: Oversee the marketing team's activities, assign leads to territory managers, prepare data scraping reports, assist in exhibition layout planning, and support overall marketing and data preparation efforts.
Benefits
Asian Hires offers a comprehensive benefits package designed to support our employees professional growth and personal well-being. Employees enjoy competitive salary packages, performance-based incentives, and opportunities for career advancement within a global organization. The company provides health insurance coverage, paid time off, and professional development programs to enhance skills and knowledge. Additionally, we foster a collaborative and inclusive work environment that encourages innovation, continuous learning, and work-life balance. Employees also benefit from exposure to international markets and the chance to work with a diverse and talented team dedicated to excellence.
Equal Opportunity
Asian Hires is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We do not discriminate based on race, religion, gender, age, sexual orientation, disability, or any other protected characteristic. We believe that diverse perspectives and backgrounds enrich our organization and contribute to our success. All employment decisions are made based on merit, qualifications, and business needs. We encourage individuals from all backgrounds to apply and join our team in driving innovation and excellence in the recruitment industry.
